Direct Response Infomercial Company ICTV Taps OrderMotion's Campaign and Order Management SaaS Technology to Help Grow Direct-to-Consumer Business
International Commercial Television Inc. (ICTV) driving comprehensive direct-response infomercial business with OrderMotion's OMX sales campaign and order management technology
BURLINGTON, Mass., Jan. 12, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion(R) Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that its OMX SaaS order management technology has been selected by ICTV (ICTL: US) to process and manage all customer order data for its nation-wide direct-response infomercial campaigns, featuring its DermaWand(R) and DermaVital(R) rejuvenating skin care systems.
According to ICTV's chief financial officer, Rich Ransom, the company selected OrderMotion's back office order management platform because it enables ICTV to consolidate, manage, monitor, and analyze customer sales data all in one place in real time, providing the company with complete control of its data, from order entry to fulfillment.
"Of particular importance to us is the ability of OMX to handle the complex nature of continuity marketing programs that are a key component to our business model," said Ransom. "With OMX we gain visibility and insight into the buying behaviors of our skincare club continuity customers, which allows us to service them more effectively."
About OrderMotion(R)
OrderMotion is a Direct-to-Consumer (D2C) Campaign and Order Management Platform company that serves the unique needs of Direct Response and eCommerce businesses with web-based technology (SaaS). Because OrderMotion integrates with eCommerce websites as well as fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, OrderMotion acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure, and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies. OrderMotion is a Certified PCI Level One Service Provider and ideally suited for complex multi-pay and continuity order processing. OrderMotion is based in Burlington, MA and online at www.ordermotion.com.
About ICTV
International Commercial Television, Inc. (ICTV) is a full-service marketing company specializing in direct-response infomercial television, Internet, retail, and international product distribution. ICTV identifies and develops consumer products with potential to transition from direct response sales to national retail chains. The company currently manages products in the health and beauty and toy categories, and has a dozen new products under evaluation to diversify its DRTV-to-retail strategy as part of its ongoing business development program. ICTV is based in Wayne, PA and online at www.ictvonline.com and www.dermawand.com.
Contact: Jane Schloth, [email protected], (617)904-9082
SOURCE OrderMotion
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