Direct2Channel Awarded Bitdefender Best Value Added Distributor

Value-Added-Distributor Takes Home Security Software Vendor Award

Aug 18, 2015, 10:58 ET from Direct2Channel

LOS ANGELES, Aug. 18, 2015 /PRNewswire/ -- Today, Direct2Channel, a boutique security software Value-Added-Distributor, announced the company was the recipient of the Bitdefender Best Value Added Distributor Award. This award recognizes D2C's efforts to enable Bitdefender partners and expand Bitdefender's SMB channel through outstanding sales, marketing and technical support to new and existing Bitdefender partners.

"With a channel centric go-to-market model, Bitdefender relies heavily upon our partners to promote our products and support our customers. Key to that success is a support network and infrastructure for the hundreds of smaller VARs that sell and support our products everyday. Direct2Channel has filled that role expertly for us," said Susan Thomas, North American Channel Manager, Bitdefender. "D2C has been a critical partner in the past year and is a key player in our plans for growth over the coming years in the SMB market space. We highly value their knowledge, dedication and partnership in growing the business and will continue to work with them to expand our partner base and their capabilities."

Solely focused on security, Direct2Channel was founded by security software executives and technicians who saw an opportunity to provide a more proactive relationship between vendor and channel partners. Now, 15 years later, Direct2Channel is committed to providing critical U.S. based back office support to the channel from training and technical, to marketing and sales.

"Partnering with large security software vendors, like Bitdefender, is a sweet spot for Direct2Channel, as we often act as a liaison between the vendor and channel partner, offering not only counsel or solution purchasing decisions, but also take the transaction from purchase to deployment," said Movses Eleyjian, Managing Partner, Direct2Channel. "We are thrilled to be named Best Value Added Distributor by Bitdefender and look forward to continuing to grow our evolving relationship."

About Direct2Channel

Direct2Channel is a boutique Value-Added Distributor with a focus on business and enterprise security products. Founded by a seasoned team of security software professionals, Direct2Channel takes a fresh approach toward servicing the channel industry by offering sales, technical training and support to increase revenue for partners and vendors, while providing new and innovative technologies to the channel. Direct2Channel measures success by partner satisfaction, revenue growth, and new partner acquisition and retention. For more information on the company, visit


SOURCE Direct2Channel