Discover MATLAW'S! Introducing Exciting, Creative New Seafood Products and Flavor Combinations, and a Fresh New Look Too

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Mar 17, 2014, 09:19 ET

GLOUCESTER, Mass., March 17, 2014 /PRNewswire/ -- Discover the new Matlaw's! One of the longest standing innovators in the world of seafood, and creator of the #1 Seafood Appetizer in America, Matlaw's is making a splash at the 2014 Seafood Expo North America with the launch of an exciting new brand identity, creative new seafood products and flavor combinations, and a refreshed website too.

Photo - http://photos.prnewswire.com/prnh/20140317/PH84376-a
Photo - http://photos.prnewswire.com/prnh/20140317/PH84376-b

Discover Matlaw's variety of breaded clams. (PRNewsFoto/Matlaw's) (PRNewsFoto/MATLAW'S)

9-pack Matlaw's stuffed clams. (PRNewsFoto/Matlaw's) (PRNewsFoto/MATLAW'S)

The new brand look, featuring a contemporary blue palette and complementary product specific colors, is anchored by an undulating ocean wave. It reflects Matlaw's energy, personality and passion for discovery – from popular varieties of seafood, to fresh preparations and flavor combinations that more than satisfy market demand for a diversity of tastes that are both tantalizing and delicious.

"We go to the extreme all over the world to find the freshest seafood products, and have strengthened and modernized our brand to communicate that clearly on shelf," said Nancy Peterson, Vice President of Marketing at National Fish & Seafood. "With this launch we invite the world to discover our new products, flavors and vibrant new look that illustrate what Matlaw's stands for – products that exceed expectations for retailers and flavors that delight the palates of today's demanding consumers."

New Products

Matlaw's innovative new offerings are already garnering rave reviews. And like all Matlaw's products, they are quick and easy to prepare. Debuting at the 2014 Seafood Expo North America will be:

NEW Bacon & Cheese Stuffed Clams, Chorizo Stuffed Clams and Chili Lime Stuffed Clams - flavorful combinations, served in a natural clam shell, that satisfy consumer's desire for a delicious flavor experience they'll want to share again and again.
NEW Southwest Tortilla Cod, Jalapeño Breaded Cod, Pub Style and Panko Breaded Cod fulfill that craving for the zest of the Southwest, and the traditional taste of New England fish at its finest. These new offerings bring a fiesta of flavors, and an appreciation for traditional taste for consumers to feast on anytime!

"For our retail customers, Matlaw's is a smart choice to support the growth of their seafood category," said Kevin Donahue, Vice President of Sales at National Fish & Seafood. "As consumers continue to seek healthier options, and have more sophisticated and diverse tastes in seafood, our products offer them an exceptional flavor experience, convenience and value that is sure to drive the retailer's bottom-line. Discover Matlaw's and learn how to grow your sales and profits."

Website Transformation

Matlaw's has also launched a newly designed website that brings "Discovery" to life. For the first time, www.Matlaws.com will offer consumers creative food pairing suggestions, menu recommendations, cooking ideas and more, including:

Mobile accessibility, making it simple to discover Matlaw's from anywhere
Detailed product descriptions, nutrition, and preparation information
A Store Locator – Coming Soon!
Special offers and coupons to support retailer success

"We're excited to kick off this year with a great new line of innovative flavor combinations and a fresh new look that makes it easy for everyone to discover Matlaw's," said Jack Ventola, President of National Fish & Seafood.

About Matlaw's

Every bite of Matlaw's seafood feeds your passion for discovery. We take your favorite seafood to new heights and turn your dining and entertaining into an out of the ordinary, memorable experience. With over 40 suppliers across the globe that meet our Safe Quality Food (SQF) requirements, we boldly follow our passion for discovery and bring the very best quality to your table at the best price. That's a pretty big thing for a seafood company to bite off. But we accept the challenge daily. We wouldn't have it any other way. "Discover Matlaw's" online at www.matlaws.com, and join the Matlaw's community on Facebook and Twitter.

Editor's Note: High-resolution images, product samples and information available upon request.

Media Contact: Jackie Lucas, Warner Communications: Email, 978-255-1159