Discover, shop and save with new Sobeys mobile app

Personal shopping companion helps customers access Better Food on the go

STELLARTON, NS, Nov. 18, 2013 /CNW/ - Sobeys Inc. today unveiled a new way for busy Canadians to plan their next meal and organize their weekly shopping requirements with the launch of its new free mobile application. With hundreds of easy to prepare recipes, new ingredients to discover and instant access to the weekly flyer, the app makes it easy for Canadians to shop for fresh, tasty and seasonal food while saving time and money.

"Shopping for better food on the go has never been easier," said Doug Brummer, Senior Vice President of Marketing, Sobeys Inc. "We know Canadians want to eat better, feel better and do better, and our new mobile app gives Canadians yet another way to discover and shop for affordable better food solutions--anytime, anywhere."

At the heart of the app is a smart shopping list feature which helps customers get organized by instantly adding recipe ingredients or products featured in Sobeys' weekly flyer to their shopping lists. Customers simply log in, check off items as they shop, and consult the item counter to ensure they don't forget anything.

Positioned as a personal shopping companion, the app has been designed to help customers get the most from their shopping experience in a number of ways. The app helps shoppers:

• Discover weekly new and seasonal 'must try' products and ingredients featured in-store at Sobeys, with related recipes to provide inspiration as to how to prepare them
• Browse recipes, including the recipe of the week, plus hundreds of other meal ideas. Simple search functionality makes it easy for customers to find cooking directions, discover nutritional details or add specific recipe ingredients to the app's built-in shopping list
• Easily access and browse the Sobeys digital flyer anytime, anywhere, to find great deals and to instantly add items on sale to the app's shopping list
• Earn rewards - Sobeys has incorporated its Club Sobeys rewards program into the app to help customers save even more on their food shopping. The "My Offers" feature enables customers in Ontario and the western provinces to easily browse and select their personalized rewards to earn additional Club Sobeys points on items purchased

The app is available for download at the Apple store for iOS and Google Play for Android. A video demonstrating how Sobeys suite of new digital products can empower customers to eat better while saving time and money is available at www.sobeys.com/mobile.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 106 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 124,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

Image with caption: "Sobeys unveiled today its new mobile app designed to help busy Canadians access Better Food on the go. (CNW Group/SOBEYS INC.)". Image available at: http://photos.newswire.ca/images/download/20131118_C8193_PHOTO_EN_33423.jpg

SOURCE: SOBEYS INC.