Discover Your True Identity with Archetypes: Who Are You? by Bestselling Author Caroline Myss

Jan 09, 2013, 09:00 ET from Archetypes, Inc.

NEW YORK, Jan. 9, 2013 /PRNewswire/ -- Have you ever wondered why you are drawn to certain people, ideas or products and turned off by others? Are you constantly searching for something you can't put your finger on, or wondering whether you are living a life that truly fits?

Discovering your true identity is the key to finally understanding your path in this world. Archetypes: Who Are You? (Hay House; ISBN: 978-1-4019-4108-6) January 8, 2013; $24.95) from bestselling author Caroline Myss, helps demystify the world of archetypes –universal patterns of behavior – revealing the true power to be found in recognizing who we are.

For decades, Myss has helped guide millions on the journey to greater personal understanding. In Archetypes: Who Are You? she covers ten primary archetypes that have emerged in today's society: the Caregiver, the Artist, the Fashionista, the Intellectual, the Rebel, the Queen/Executive, the Advocate, the Visionary, the Athlete, and the Spiritual Seeker. Myss shares the remarkable insights and wisdom she is so well known for as she lays out each archetype's unique path, defining graces, hidden strengths and potential weaknesses. Armed with this important knowledge, readers can tackle this New Year making more conscious decisions about everything from careers to relationships, avoiding the common pitfalls of their personality traits while playing up their strengths. The book also includes Myss' suggestions for embracing one's archetypes to the fullest, providing tools for avoiding set backs and daily practices for enhancing the positive qualities of each archetype within.

Once readers learn more about archetypes, they can visit to further explore their own and to continue their journey with archetypes in their daily lives. The site provides a one of a kind personality quiz, as well as an online content and community platform that offers original lifestyle and culture news, entertainment, and outlets for self-expression and community-building.

Together, Archetypes: Who Are You? and are the perfect tools to discover a happier, more authentic self.

Caroline Myss has been an expert in the field of energy medicine and human consciousness for over 20 years. Her New York Times best-selling books include Anatomy of the Spirit, Why People Don't Heal and How They Can, Sacred Contracts, and Entering the Castle. For more information please visit

Archetypes, Inc.'s flagship entity, ArchetypeMe is an innovative website that redefines 'personal' search, recommendations, and curation through the lens of archetypes. A mix of original and curated content, social networking and trends, the website is a new online experience where consumers can learn more about themselves and their community in an entertaining and transformative way. Discover more at

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SOURCE Archetypes, Inc.