Dishwashing Detergent Market in Europe - Automatic Segment to Account for Nearly 61%

Dec 10, 2015, 11:10 ET from Research and Markets

DUBLIN, Dec. 10, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Dishwashing Detergent Market in Europe - Market Research 2015-2019" report to their offering.

This new report estimates the dishwashing detergent market in Europe to witness a steady growth and reach a revenue of around USD 5 billion during the forecast period. The introduction of new products such as bar detergents and liquid hand dishwashing detergents, catering to the needs of the consumers is driving the growth of this market in Europe.

The innovation in packaging has also enabled the growth of this market. Many vendors have introduced dishwashing detergent products in recyclable containers catering to the demand for eco-friendly products. Stand-up pouches with spouts attached to the top have also gained popularity. These pouches reduce the cost of transportation and maximize shelf space in supermarkets and hypermarkets.

The research report predicts the automatic segment to account for nearly 61% of the market shares by the end of 2019. As a result of the lifestyle changes, the penetration of dishwashers is expected to increase during the forecast period, resulting in a higher market growth for this segment.

Segmentation by retail format and analysis of the dishwashing detergent market in Europe -

  • Hypermarkets and supermarkets
  • Independent retailers
  • Pharmacies and drugstores
  • Convenience stores
  • Cash and Carry stores
  • Department stores

Companies Mentioned

  • Colgate-Palmolive
  • Henkel
  • Procter & Gamble
  • Reckitt Benckiser
  • Unilever
  • ACS Manufacturing
  • Citra Solv
  • Clorox
  • Ensar Foreign Trade
  • Finish
  • Guangzhou Liby
  • iHerb
  • Kao
  • Morning Fresh
  • SC Johnson & Son
  • SerVaas Laboratories
  • Seventh Generation
  • Shanghai White Cat

Report Structure:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Demographic profile

PART 07: Household care market

PART 08: Market segmentation by product type

PART 09: Market segmentation by key customer segment

PART 10: Market segmentation by retail format

PART 11: Key leading countries

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape

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SOURCE Research and Markets