Display Experts Unveil Top 3 Exhibitor Tricks to Increase Buyer Interest at Trade Shows
Studies show that 81% of trade show visitors have buying authority, which means exhibitors need to grab the attention of attendees. To help marketers get the most out of their tabletop exhibits, display experts SK Displays unveil the top three tricks exhibitors must do
SYDNEY, Oct. 6, 2015 /PRNewswire/ -- The Center for Exhibition Industry Research reported that 81% of trade show attendees have buying authority. That easily translates to: 4 out of 5 people who pass through an exhibit have the potential to become actual paying customers. The experts at SK Displays see this as a great statistic for opportunity, but "only for exhibitors who know how important it is to quickly grab the attention of attendees."
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The most common type of exhibit is a tabletop because it's easy to set up and decorate accordingly. Because so many exhibitors use this method, they may find it hard to stand out to their prospects against so many competitors.
"All trade exhibitors have three main goals in mind: brand awareness, lead generation, and building relationships. All of these can be achieved with the use of a strategically designed and placed tabletop exhibit," says Steve Murray, General Manager of SK Displays.
SK Displays, a sign and display solutions provider based in Sydney, offers their inside tips on how companies can increase the interest for their exhibits by using custom tabletop displays:
- Add a custom-printed tablecloth. Usually available in 4ft, 6ft, and 8ft; it can also be customised to fit the size of any table. The ideal fabric thickness is 210gsm especially if it's for repeat use.
- Match the colour of the tablecloth to that of your display to create a unified and professional look. Also add a logo across the front to create the illusion of a larger exhibit.
- Place the tabletop along the aisle. People passing by can easily notice it and grab a brochure on the go.
"When choosing a supplier, find one who uses dye sublimation printing like we do here at SK Displays. It's the most advanced fabric printing technology available in the market today, producing accurate detail and rich colours. Moreover, the printout is permanent and resistant to damage," explains Murray.
In addition to tablecloths, SK Displays also suggests that exhibitors use other advertising solutions including: brochure racks, pop up walls, backdrops, outdoor banners, pull up banner stands, and fabric printing. "All these will add to your professional appearance at a trade show, which will win the confidence of passers-by, and build your brand in a solid way."
To find out more about how SK Displays can help increase interest in a trade show display with their corporate logo printed tablecloths and other products, visit http://skdisplaysbanners.com.au/logo-printed-table-cloths/
About SK Displays
SK Displays is the No. 1 banner shop in Sydney, offering a wide range of products and fabric printing services from flags and banners, to pop-up and media walls, to tablecloths and chair covers, to stage backdrops and themed decors.
Their motto is "Quality is the name of our game" and it clearly shows in the kind of fabric printing that they do. They deliver to Sydney as well as Australia-wide, including Melbourne, Perth, Adelaide, Canberra, Brisbane, Gold Coast and Darwin.
Contact: Steven Murray, General Manager
Phone: 1300 886 221
Email
SOURCE SK Displays
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