Distinctive Assets Celebrates Television's Biggest Night with Fabulous Gifts in the Official Emmys® Giving Suite™

Emmy® Presenters, Nominees and Winners to Raise Funds Benefiting the Television Academy Foundation Backstage During Awards Show

LOS ANGELES, Sept. 3, 2025 /PRNewswire/ -- Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, kicks off its first year producing the official Emmys® Giving Suite™ for the 77^th Emmy Awards.

The Emmy Awards Giving Suite is an exclusive backstage experience for presenters, nominees and winners who are invited to select from a curated array of products and services supporting the Television Academy Foundation's mission to provide industry access to students from all backgrounds. The Giving Suite blends celebrity glamour with philanthropic impact and has raised more than one million dollars for the Foundation over the past decade.

"After 26 years of producing gift magic at a vast array of Hollywood award shows and special events, it's a significant privilege to add the 77^th Emmy Awards to our roster," says Distinctive Assets founder Lash Fary. "We celebrate television's brightest stars while also supporting the incredible work of the Television Academy Foundation. Our goal is to enhance the Emmys experience with fabulous gifts while proudly aligning with a mission that nurtures the next generation of television talent."

The #EmmysGivingSuite will be open during both rehearsal days, Sept. 12 and 13, and the live telecast on Sept. 14.

This year's Giving Suite features the complete five-piece transformative line of luxury products from Miage Skincare, a PETA x Miomojo collaboration showcasing Italian-crafted plant-based luxury vegan handbags, Alma TED non-invasive hair restoration from Dr. Jacquiline Hakim of Divina Dermatology, custom florals from Blooms by Maison d'Emilie, an assortment of four fun new games that bring families and friends together from Hasbro Games, custom-etched spill-proof tumblers from HydroJug, bold resin-coated original art from Krovblit Fine Art, Marleylilly personalized extra large canvas tote bags and TRIP mindful botanical premium soda + functional gummies.

Talent will also receive an Emmys Gift Bag filled with a wide variety of best-in-class brands including 1MD Nutrition's VisionMD, arliePop, Beboe, Beekeeper's Naturals, Bright Harbor, Chanla Chau Cosmetics, Designs for Health, DESUAR Spa, Flaus, Flexitol Heel Balm, Gui Gui by Moose Toys, PLAY-DOH Barbie by Hasbro, Helight Sleep, Homeboy Industries, Hugimals World, John Boos & Co., Johnnie Walker Blue Label Blended Scotch Whisky, Junk Food Clothing, Kekoa Foods, Legend's Creek Farm, lifeRegen, L'Oréal Paris, Natural Life, Out of the Tunnel by Marvin Peake, PETA x Tim Burton "Adopt Don't Shop" Dog Bandana, Redken NYC, Señorita, Skandinavisk, Tea Forté, Training Loft and Vital Proteins.

The 77^th Emmy Awards will telecast live from the Peacock Theater at L.A. LIVE in Los Angeles on Monday, Sept. 14, 2025, (8:00-11:00 PM EDT/5:00-8:00 PM PDT) on the CBS Television Network and available to stream live and on demand on Paramount+.

About the Television Academy Foundation

Established in 1959 as the charitable arm of the Television Academy, the Television Academy Foundation is dedicated to preserving the legacy of television while educating and inspiring those who will shape its future. Through renowned educational and outreach programs, such as The Interviews: An Oral History of Television Project, Access: Behind the Screens, College Television Awards, Student Internship Program and the Media Educators Conference, the Foundation seeks to widen the circle of voices our industry represents and to create more opportunity for television to reflect all of society. For more information on the Foundation, please visit TelevisionAcademy.com/Foundation.

About Distinctive Assets

Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag and boasts an impressive résumé of prestigious events that includes the GRAMMY Awards^®, Latin GRAMMY Awards^®, Tonys, American Music Awards, Kids' Choice Awards, BET Awards, DIVAS Simply Singing, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from customized marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners. For more information visit DistinctiveAssets.com.

Media Contact:
Molly Valtz
[email protected]
305-619-1513

SOURCE Distinctive Assets