Distinctive Assets Returns to Television's Biggest Night With the Official Emmys® Giving Suite™
78th Emmy Awards Presenters, Nominees and Television VIPs Receive Fabulous Gifts Backstage While Supporting the Television Academy Foundation
LOS ANGELES, Aug. 24, 2026 /PRNewswire/ -- Distinctive Assets, the LA-based entertainment marketing company credited with turning celebrity swag into a pop culture phenomenon, returns to produce the official Emmys® Giving Suite™ for the 78th Emmy Awards. The Giving Suite will be open backstage during rehearsal days, Sept. 12 and 13, as well as the live telecast on Sept. 14.
The Giving Suite is an exclusive backstage experience for presenters, performers and nominees who are invited to receive a curated selection of gifts as a thank you for supporting the Television Academy Foundation's mission to inspire tomorrow's Emmy winners today. The Giving Suite channels the glitz of Hollywood into meaningful support for the Foundation's education programs, with over a million dollars raised to date.
"Being asked to produce the official Emmys Giving Suite again this year is a privilege we do not take for granted," says Distinctive Assets founder Lash Fary. "It's a joy to celebrate television's brightest stars backstage on the industry's biggest night, but what makes this partnership truly special is the mission behind it. We acknowledge today's luminaries while helping the Television Academy Foundation shape the next generation of storytellers."
This year's Emmys Giving Suite features the RingConn Gen 3 premium titanium smart ring, custom-etched spill-proof Traveler Tumblers from HydroJug, Peelerz playful specialty candy and TastySounds innovative musical lollipops from AMOS SWEETS, patented dietary supplements featuring cell-regenerative technology from GLYMATE, privacy concierge and data removal services from Ironwall by Incogni, luxury fragrances celebrating coastal femininity from La Proue, the original HUGS comfort blanket by Minky Couture, organic ingredient-focused K-beauty vegan skincare from Ongredients, the SKULLPANDA Off Mode series plush doll pendants from POP MART and a PETA x Save the Duck collaboration showcasing 100% animal-free outerwear.
Talent will also receive an Emmys Gift Bag filled with a wide variety of award-worthy brands including Alter Eco, Andara by Eraser Queen, Ballet, Bananagrams, Beverly Hills Rejuvenation Center, BioHarmony, Bored Rebel, Brick, BUBS, Cann Social Tonics, Cynthia Occelli x The Seed App, Danucera, Dove, Dr. Kellyann, essie, Flaus, Foot Petals, Garnier, Greens First, Gui Gui by Moose Toys, Havyn, Helight Sleep, Jennifer Lane Beauty, Lanolips, MARLEYLILLY, Monarch Matcha, Motorola, Off We Glow, Out East Eyewear, Quen Imports, Refilled, RoC Skincare, Romonti, SANAME, Sauna Société, ShareAScan, SkinCeuticals, Slopehill Hair Tools, Spite House Studios, Tea Forté, TruFru, VAHDAM, White Rain+ and Wild Alaskan Company.
The 78th Emmy Awards will be held over three nights, on September 5, 6 and 14. The September 14 ceremony, hosted by Emmy winner Mariska Hargitay, will be broadcast live on NBC from the Peacock Theater at L.A. LIVE at 8 p.m. ET/5 p.m. PT and will stream live and on demand on Peacock. Nights one and two will be edited into a single broadcast, the 78th Emmy Awards (Creative Arts), airing Saturday, September 12, on FXX at 8 p.m. ET/PT, available to stream on Hulu the next day.
About the Television Academy Foundation
The Television Academy Foundation is dedicated to inspiring tomorrow's Emmy winners today by discovering and championing future television leaders. Through its celebrated nationwide programs — including its Internship Program and College Television Awards — the Foundation opens doors for emerging talent, empowering them to launch careers in television. The Foundation also produces The Interviews: An Oral History of Television, an extraordinary archive that preserves the stories of the industry's most influential voices. Together, these initiatives inspire creativity, foster inclusion and shape the future of television. For more information on the Foundation, please visit TelevisionAcademy.com/Foundation.
About Distinctive Assets
Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag and boasts an impressive résumé of prestigious events that also includes the GRAMMY Awards®, Latin GRAMMY Awards®, Tonys, American Music Awards, Kids' Choice Awards, BET Awards and Academy of Country Music Awards. For more information visit DistinctiveAssets.com.
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