Distinctive Assets to Once Again Produce Official Gift Bags and Backstage Gift Lounge at the 53rd Annual GRAMMY Awards®

LOS ANGELES, Feb. 7, 2011 /PRNewswire/ -- Distinctive Assets, an LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag over a decade ago, will once again be producing the official talent gift bags and backstage gift lounge for the 53rd Annual GRAMMY Awards®. Music's Biggest Night® will be held on February 13, 2011, at STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT). The legendary show's presenters and performers will be offered thank you gifts that will be distributed in two different forms – the coveted GRAMMY® Gift Bag and the exclusive backstage GRAMMY Gift Lounge presented by Bench.

"To be part of Music's Biggest Night on any level is as thrilling today as it was twelve years ago," says Distinctive Assets' founder Lash Fary.  "We always look forward to introducing talent to an array of companies with fabulous gifts to share . . . ranging from up-and-comers to tried-and-true brands celebrities already love.  This is always the highlight of my year and a gift experience that sets the standard for so many others."

The GRAMMY Gift Lounge presented by Bench will be open to presenters and performers during rehearsals.  Invited guests will be able to stop by to scoop up thousands of dollars worth of amazing gifts. Headlining this year's gift bonanza will be an assortment of innovative and fashionable apparel from Bench, which is just launching its internationally popular product line in the United States this month. Back by popular demand is Moroccanoil, the leader in luxury argan oil-infused styling, finishing and conditioning products for the hair. Moroccanoil will also be treating all of the guests at the official GRAMMY Celebration® after party with signature gift sets.  Other Lounge gifts include:  Smirnoff People's Challenge and martini sets, Isola footwear, The Body Shop's Nutriganics Skin Care, MyPurMist soothing sinus and respiratory treatment apparatus, DJ Hero 2 and Guitar Hero: Warriors of Rock video games, designer sunglasses from SOLSTICEsunglasses.com, Epiphone "Inspired by John Lennon" Guitars, Delta Private Jets gift vouchers, Votre Vu's SnapDragon Beauty Beverage and Ten Gauge Health & Energy Slam, ReFa-PRO platinum electronic rollers by MTG, ful laptop messenger bags/backpacks, Trident Vitality gum, R.A.T.S. Atelier men's apparel, a month's supply of Diet Pepsi,  Mobo Cruiser by Asa Products Inc., jewelry from Grosse Japan, Cold Stone Creamery Yogurt Bar, Tu Bloom Designs floral displays, and handbags from Brandina The Original.

The official GRAMMY Gift Bag will represent a diverse portfolio of brands ranging from unique to useful.  The gift selection will packaged inside a ful 30" split-level wheeled Load Runner duffel and currently includes: Pureology Hydrate Shampoo and Hair Conditioner, AnthroSpa Logic preservative-free antioxidant-rich skincare, Plattoes sandals, Sulpice Chocolat, a $5,000 Live In Fitness Enterprise fitness retreat, Music Connection magazine, Velvet Stone embellished tees, Just Dance 2 and Michael Jackson: The Experience video games from Ubisoft, Bonneville Environmental Foundation, Diet Pepsi,  MoonSkins iPhone covers, Dolce Voce throat spray, Rhyme Genie's dynamic rhyming dictionary, Love from Venus wrap bracelets, Lalo Fitness personal training packages, travel packages from Hilton Hotels & Resorts, Moroccanoil gift sets, Il Volo cd, Nolasco Studios water color portraits, earthpawz pet safe cleaning products, Nozin nasal sanitizer, BugZip encasement bags, Nomiki Glynatsis Couture hair jewelry, People's Yearbook, BlacMera couture clothing, Show Stoppers double-sided fashion tape, Paddywax eco-sensitive candles, The Green Garmento eco-friendly dry cleaning bags, Voskos Greek Yogurt, Griffin Slap for iPod nano, 6-month unlimited Executive Membership to Circuit Works, Wrap Me Silly gift cards, sugar-free low-carb Bonita's Mixes, STEAMCREAM moisturizer, Gendarme fragrances, and TwinLuxe shaving skincare for the perfect shave experience.

This year's GRAMMY talent will, as always, include top musicians and notable celebrities in all genres.   Arcade Fire, Eminem, Cee Lo, Jaden Smith, B.O.B., Muse, Bruno Mars, Lady Gaga, Miranda Lambert, Justin Bieber, Usher, Mick Jagger and Katy Perry have already been tapped to perform (plus customary surprise superstar performances and A-list presenters).

SOURCE Distinctive Assets