Divatex Inc. Introduces Lady Antebellum's Heartland

NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Seven-time GRAMMY award-winning trio Lady Antebellum has partnered with NY-based home textile manufacturer Divatex, Inc. to launch Lady Antebellum's Heartland Home Collection, featuring Americana-inspired bed and bath lines derived from the band's lifestyle, songs and stories.

"When we started working on this line, we really wanted to take a fresh new approach on classic American design," stated Lady A's Hillary Scott. "We've had the chance to tour all over the country and see some really amazing things that inspired these designs. This collection pays homage to all that is great about American style ... we are looking forward to sharing it with our fans!"

David Greenstein, President and CEO of Divatex agreed: "We are delighted to have the opportunity to collaborate with Lady Antebellum on their new Heartland Home collection that captures the essence of their lifestyle.  Lady Antebellum's Heartland Home Collection will offer honest products that fill each day with the enduring spirit of America," he said.

The line embraces the comfort, simplicity and beauty of America's Heartland.  Featuring an unexpected mix of plaids, florals and solids, the collection offers a fresh approach to traditional American design, finding inspiration from across the country.  The result is a new heritage of authentic home living that feels true and looks fresh every day.

The collection will debut during New York's FALL HOME FASHION WEEK in September. 

Seven-time GRAMMY award-winning group Lady Antebellum is currently out on the road as part of their headlining 2014 TAKE ME DOWNTOWN TOUR, which will hit almost 80 cities in the US and Canada, across the course of the year. The group's sultry new single "Bartender" is racing up the charts and is the lead single off their upcoming album, 747, out Sept 30. The new album follows over 11 million albums worldwide, eight trips to No. 1 on the country radio charts, five Platinum singles and Lady A has won the "Vocal Group of the Year" honor from both the CMA and from the ACM's three years in a row.  For more information, visit: www.ladyantebellum.com.

Divatex Inc. is the designer and manufacturer of home fashions that transform bedrooms and bathrooms into sanctuaries of stand-out style and irresistible comfort.  As a division of the Himatsingka Group, a leading textile manufacturer in India, Divatex is among the leading wholesalers and distributors of Home Fashions in North America.

The Divatex product assortment includes top of bed, sheets, bedding accessories, towels and bath accessories. Their portfolio includes licensed brands like The Novogratz, Lady Antebellum's Heartland, Waverly, and Esprit. 

For Lady Antebellum, Contact:
Mary Hilliard Harrington/Tyne Parrish
The Green Room
(615) 242-7444
[email protected]
[email protected]

For Divatex, Contact:
Simon Fennell
Divatex Inc.
(212) 824 2929
[email protected]

SOURCE Divatex Inc.