Divine Purpose Financial Partners with Integrity to Help Agents and Clients Maximize Their Potential

Dynamic agency focused on helping agents and clients gain financial security will utilize full-stack
Integrity platform to help more Americans make the most of what life brings

DALLAS, Sept. 3, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Divine Purpose Financial, an independent marketing organization based in Dallas, Texas, and led by Alyssa and David Sica. Financial details of the partnership were not disclosed.

Divine Purpose Financial's mission is to help individuals and families achieve greater financial security and leave a legacy for their loved ones. The agency connects people to the opportunities and solutions they need through life insurance, final expense and annuity products. Founders David and Alyssa Sica draw from their personal experience and expertise to encourage and develop agents. Their close-knit team inspires clients and new agents to build an abundant future by serving others with resilience and authenticity.

"David and Alyssa demonstrate that meaningful success requires perseverance and dedication, and that overcoming obstacles ultimately delivers lasting value," shared Bryan W. Adams, Co-Founder and CEO of Integrity. "Divine Purpose Financial is poised for expansive growth in helping families achieve greater financial security and independence — and that growth will be greatly accelerated by the support, technology and national reach that only Integrity can offer. By accessing our extensive platform, top-tier carrier partnerships and best-in-class technology, David and Alyssa can scale their impact like never before. I'm grateful to welcome such a dedicated, service-driven team to Integrity and I can't wait to see the positive impact we'll make together!"

"As we've built our company, our aim has always been to serve with purpose while leading with energy and enthusiasm," explained Alyssa Sica, Founder of Divine Purpose Financial. "Every day, we have the incredibly rewarding opportunity to help others achieve their greatest potential. Integrity is offering us the opportunity to expand our mission, elevate our business and help our agents serve and achieve more. This partnership also opens access to a wider range of carriers, allowing us to offer clients truly personalized, world-class solutions. We are pursuing ambitious service and growth goals as a company, and Integrity's support will help make those milestones tangible for our team. I couldn't be more excited about our future." 

"We align ourselves with people who think bigger than their challenges. Integrity's team exemplifies that mindset in action," shared David Sica, Founder of Divine Purpose Financial. "Its leadership has a bold vision for improving lives that reflects our own mission and values. Integrity's proprietary technology and products, which continue to evolve to better serve agents each year, will streamline our path to helping more families and individuals. Together, we're creating a legacy of hope, perseverance and financial freedom for our team members, while helping our agents and clients do the same. We're honored to continue pursuing our mission as an Integrity partner — everywhere Integrity is headed is where we want Divine Purpose Financial to be."

As an insurtech leader, Integrity's world-class technology and products are built to help agents enhance service efficiency in ways that drive sweeping business growth. Its proprietary life, health and wealth platform modernizes agent workflows by segmenting on-demand leads by demographic category, simplifying quoting and enrollment processes and streamlining policy management. Agents can enhance these functions by utilizing Ask Integrity^®, the industry's leading AI-powered and voice-activated solution that provides in-the-moment prompts, coverage recommendations and policy lifecycle reminders. In addition, all partners derive value from meaningful platform benefits such as instant and compliant marketing resources, real-time data and analytics and ongoing innovation.

"David and Alyssa lead their team with a rare combination of tenacity and humility," said Patrick Bet-David, Founder and CEO of PHP Agency and a Managing Partner at Integrity. "Just like Integrity, they are committed to long-term growth by building relationships and serving with intention and purpose. This partnership gives Divine Purpose Financial access to best-in-class technology, a supportive infrastructure and an impressive national reach. It will fast-track their ability to impact more lives, and they will be truly exceptional additions to the Integrity team."

An Integrity partnership incorporates Divine Purpose Financial into a rapidly growing network of visionary leaders who are collaborating to better integrate life, health and wealth protection and planning. Possessing unsurpassed high-level experience with insurance and financial services companies, these industry vanguards are working to transform access to holistic solutions and create processes that are simpler, more beneficial and ultimately more human for all stakeholders. Their significant contributions are indispensable in helping millions of Americans better plan for the good days ahead.

For more information about Divine Purpose's partnership with Integrity, view a video at www.integrity.com/DivinePurpose.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About Divine Purpose
Divine Purpose Financial is an independent agency based in Dallas, Texas, specializing in life insurance, indexed universal life (IUL) and annuities. The firm empowers families to build sustainable retirement income and multigenerational wealth through strategic, values-driven planning. As a service-centered and community-focused agency, Divine Purpose Financial provides inclusive, personalized guidance to clients, helping Americans from diverse backgrounds achieve greater financial security and independence. The agency also promotes financial literacy by teaching real-world money knowledge and skills to high school students across the country.

SOURCE Integrity Marketing Group, LLC