Divine Skin's NutraOrigin Supplements Tested in Four Whole Foods Markets; Full Rollout Planned for 2012

MIAMI BEACH, Fla., Nov. 30, 2011 /PRNewswire/ -- Divine Skin Inc. (DSKX.ob) confirmed that NutraOrigin, its brand of 63 premium nutritional supplements, had been tested successfully in four of the roughly 300 US locations of Whole Foods Market Inc., and that NutraOrigin would propagate throughout the upscale chain in 2012.

Distribution began with NutraOrigin's Omega line, the first brand of high-potency omega-3 fatty acids proven effective in large-scale clinical trials. During a recent double-blind study conducted for a US government agency, volunteers taking the NutraOrigin product improved their reaction time and accuracy while reducing drowsiness and anxiety. When the Whole Foods rollout is complete, NutraOrigin's Vitamin and Clinical lines will also be available.

Divine Skin CEO Daniel Khesin said, "NutraOrigin fits perfectly into the Whole Foods business model. We expect this deal to yield significant new revenue for both companies."

In the United States, all manufacturers' revenues from vitamins and nutrients for human use total $9 billion per year, and fish oils alone top $280 million, according to the US Census Bureau.

About Divine Skin

Divine Skin Inc. leads in the development of biotechnology for topical, nutritional, and pharmaceutical therapies. It markets worldwide through online and specialty retailers, cosmetics wholesalers, salons, and medical offices. The fast-growing company went public in 2009.

DS Laboratories, its flagship brand, offers high-performance topical solutions with broad spectrum of activity across a range of personal care applications. Bioavailability is enhanced through encapsulation (www.dslaboratories.com).

The Sigma Skin brand sells through upscale retailers like Neiman Marcus in the United States and Harvey Nichols in the United Kingdom. The topical products address hair loss and other signs of aging (www.sigmaskin.com).

Polaris Research Laboratories makes high-potency hair-growth formulas (www.polarisresearchlabs.com).

The Pure Guild offers purity with performance: Botanical compounds proven effective in clinical trials are extracted without industrial solvents or damaging heat and are sold through premium retailers (www.thepureguild.com).

NutraOrigin blends nutritional supplements that address the health concerns expressed by consumers, including fatigue, headache, obesity, mobility, menopause, erectile dysfunction, and others. In clinical trials for the US government, its Omega line proved to enhance mental function (www.nutraorigin.com).

About NutraOrigin

Manufactured in the United States, the nutritional supplements of NutraOrigin set new standards of efficacy because the potent formulas are engineered to address the real-world health concerns of consumers.

The Omega line, demonstrated in clinical trials to boost mental function, now comprises 28 SKUs, which include softgels with fish oil, krill oil, and other sources of omega-3 fatty acids, plus shakes in pleasant fruit flavors, gummies for kids, and oils for pets.

The Clinical line has 24 SKUs. Its comprehensive blends target users concerned about a variety of health issues.

The Vitamin line, with 11 SKUs, includes tablets, softgels, and gummies targeted to men, women, kids, and seniors.

About Whole Foods

With 297 retail stores in the United States, seven in Canada, and six in the United Kingdom, Whole Foods Market Inc. has created a channel for the highest quality, most flavorful, least processed foods and nutritional supplements available.

The Texas-based company, founded in 1980 with one small store in Austin, now generates $9 billion per year and employs more than 58,300 team members on a mission it calls "Whole Foods - Whole People - Whole Planet." The market sources fine natural foods and nutritional supplements to improve customers' health and support sustainable agriculture.

Whole Foods is ranked among Fortune magazine's "100 Best Companies to Work For," and it sponsors food banks, micro-lending operations, and neighborhood events.

Contact:
Abner Silva
Investor Relations
Divine Skin Inc.
1.407.342.4112
[email protected]

SOURCE Divine Skin Inc.