divvi launches $400,000 Preferred Equity Crowdfunding Raise on designbook.com

Aug 20, 2015, 16:58 ET from divvi

BURLINGTON, Vt., Aug. 20, 2015 /PRNewswire/ -- divvi is launching a $400,000 equity fundraising campaign through designbook.com. divvi is a mobile iOS app that couples word of mouth recommendations with easily actionable sales links delivered in a text or email. Available on the apple store, divvi makes it easy for consumers to connect with products they love.

Designbook offers a seamless online process for entrepreneurs to find collaborators, formalize a business plan and raise money.*

The divvi deal is a Regulation D private offering, meaning that it is available to accredited investors nationwide. divvi previously raised $120,000 in an angel seed round to create their minimum viable product now available on the Apple App store. divvi has an efficient approach to product development and a clear path forward to sustainable cash flow.

divvi is initially focused on the outdoor consumer goods industry, where retailers and friends spend a great deal of time educating consumers on the right gear.  There are more than 50 million products listed on divvi, including socially and environmentally conscious brands like Patagonia, Seventh Generation and Tom's Shoes. The $400,000 to be raised by divvi on Designbook in this offering will be used for sales and marketing purposes to bring national awareness to divvi as well as continued product development. divvi will build on its existing strong relationships with brand reps and retail outlets to enter the retail market. 

Richard Morin, divvi's CEO/CMO, has said, "We envision a world where consumers, retail sales associates and brand employees have the digital tools to help one another easily find and purchase quality goods - improving the bottom lines for brands and retailers while giving back to the planet."

A portion of every divvi-powered purchase is donated to organizations working to preserve the planet and help those in need. divvi is a member of 1% for the Planet and a pending B Corporation.

Morin and his team have deep domain experience in the retail field, having worked more than 15 years in youth marketing and winter action sports marketing with best-in-class brands such as Burton Snowboards, Tom's Shoes, Nordica, Tecnica and Specialized. divvi's executive suite includes Tom Durse, President, an experienced brand and operations leader, who has helped lead Burton Snowboard and Ben & Jerry's; James Thompson, CTO, a senior engineer, who has built more than 200 enterprise-level applications; and Amy Magyar, head of sales, a pioneering sporting goods executive.

A live Q&A web meeting with the founders is scheduled for August 24th. Interested investors will have the opportunity to question the divvi team about the company and its future plans. For information on how to log in to the Q&A, visit divvi on Designbook.


This document does not constitute an offer to sell or the solicitation of an offer to purchase any securities of divvi. Any such offer or solicitation can only be made by means of the full offering documentation, which can be obtained from the placement agent, Designbook*, or the company itself. 

Investing in emerging startups in highly speculative and may result in the complete loss of principal. Such investments are generally less liquid and require a high risk tolerance and long-term commitments. 

*Private placements of the securities of divvi are offered through SDDCO Brokerage Advisors LLC ("SDDCO-BA") Member: FINRA /SIPC. Designbook and its affiliates, divvi, and SDDCO-BA are independent and not affiliated.  Designbook-associated persons are conducting placement services on behalf of divvi in their capacities as registered representatives of SDDCO-BA.

Media Contact:
Lee Schneider


SOURCE divvi