WASHINGTON, Oct. 3, 2011 /PRNewswire/ -- Destination Marketing Association International (DMAI) announced today that Regatta Travel Solutions has joined the association as one of its elite Alliance Partners.
Regatta provides destination marketing organizations (DMOs) a new, highly advanced technology that harnesses the internet to deliver bookings to hotel, villa and activity partners, coupled with the latest online marketing tactics. This powerful solution has brought impressive results to Regatta's existing DMO clients and reduced the cost of distribution for their suppliers.
"We look to our business member community to help DMOs find new solutions. For that reason, we are extremely proud to have Regatta join our fold as an Alliance Partner," said Michael D. Gehrisch, DMAI President & CEO. "Regatta has a proven track record and is passionate about providing innovative solutions for DMOs. We believe they will do great things in the destination marketing industry space, and we look forward to being a part of that."
"This is a great day for Regatta," commented Ashwin Kamlani, President of Regatta Travel Solutions. "The days of DMOs taking a passive role as a source of revenue to their destinations are over. We are committed to helping destinations take a much more proactive role in driving reservations to their suppliers. The combination of our technology and marketing expertise yields measurable results never seen by DMOs until now."
DMAI's Alliance Partner status is reserved for a select group of service and product providers that provide valuable resources to DMOs and make a significant investment in the destination marketing industry.
About Destination Marketing Association International (DMAI)
DMAI advocates for the professionalism, effectiveness, and significance of destination marketing organizations worldwide. Representing over 600 destination marketing organizations (DMOs), DMAI's membership includes more than 3300 DMO professionals, students, educators, and industry vendors and partners in over 20 countries. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked on behalf of DMOs since 1914. www.destinationmarketing.org
About Regatta Travel Solutions
Founded by Ashwin Kamlani, Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations). DMOs that use Regatta to book travel on their sites can increase demand for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations. www.regattatravelsolutions.com
SOURCE Destination Marketing Association International