FAIRFIELD, Ohio, April 26, 2016 /PRNewswire/ -- The board of directors of DNA Diagnostics Center (DDC, or the Company), one of the world's largest providers of private DNA testing services, named Lori Tauber Marcus chair of the board of directors effective immediately.
Leveraging more than 20 years of experience in senior marketing and general management roles with Keurig Green Mountain Inc., The Children's Place Retail Stores, and PepsiCo Inc., Lori Tauber Marcus has guided corporate boards and senior management through business expansion. She has directed P&Ls of up to $1B, leading in key operating roles as an influential change agent establishing partnerships and business infrastructure for new product development, manufacturing, distribution and sales.
Marcus is Chief Marketing Officer for Peloton, where she leads the company's global marketing organization. In addition, she currently serves as a Board Member and C-suite advisor for corporate and not-for-profit organizations. As a Board Member and now Vice Chair of the Multiple Myeloma Research Foundation Board, over the past decade, she has helped double corporate giving and triple overall revenue, introducing a new corporate development model and leading strategic re-branding and customer/patient-centric digital marketing efforts. Marcus also serves on the CMO Advisory Board for VentureBeat and as an Advisor to the CEO and CMO of Carrington Farms.
Previously in global corporate roles, Marcus was a lead marketing and operating executive. Most recently, as Chief Global Brand and Product Officer for Keurig Green Mountain Inc., Marcus directed an approximate $1B P&L while establishing a global footprint for multiple business lines and leading the launch and commercialization of new multibillion-dollar products. In this role, she drove product R&D, technology, supply chain development and all digital and e-commerce marketing to drive sales.
Earlier, Marcus served as Chief Marketing Officer and Senior Vice President for The Children's Place Retail Stores. Prior to that, Marcus built a successful 24-year career with PepsiCo, holding national and global Senior Vice President and general management roles. She started her career with a division of A.C. Nielsen.
Marcus holds a business degree from The Wharton School of Business at the University of Pennsylvania. She has been inducted into the YWCA's Academy of Women Leaders.
Lori Tauber Marcus, chair of the DNA Diagnostics Center board of directors, commented: "My role as board chair of DDC is a great match for my background in consumer products, retail and direct-to-consumer marketing and my deep personal interests in healthcare, as reflected by my work with the Multiple Myeloma Research Foundation Board. DDC is on the frontier of DNA testing. I very much look forward to exploring that frontier with my fellow board members, investors and the staff of DDC as we work together to expand the applications for DNA testing while growing the company and strengthening DDC's leadership role in this exciting, fast-moving industry."
Connie Hallquist, President and CEO of DNA Diagnostics Center, said: "I am pleased to welcome Lori Tauber Marcus as Chair of the Board of DDC. Lori brings a wealth of experience in corporate governance and board leadership in addition to her successful track record as a senior executive managing and growing strong consumer brands. As Board Chair, Lori will play a key role in taking DDC to the next level. I look forward to working with Lori and our fellow board members."
DDC is one of the largest DNA testing companies in the world. Founded 20 years ago, and with offices in Fairfield (Ohio) and London (United Kingdom), DDC offers comprehensive DNA testing for paternity and family relationships, forensics, genetic traits of animals, cell line authentication, and ancestry. DDC's Dual Process™ ensures all collected DNA samples are independently tested twice producing legal results of unmatched quality and reliability. DDC is recognized through a number of accreditations nationally and internationally including those performed by the American Association of Blood Banks (AABB), The Ministry of Justice, and the College of American Pathologists (CAP). DDC is also accredited by ACLASS to meet the standards of ISO 17025 and the American Society of Crime Laboratory Directors / Laboratory Accreditation Board-International and follows the DNA Advisory Board (DAB) guidelines, which attests to DDC's superior forensic testing service. For more information, please visit www.dnacenter.com.
In 2015, DDC was acquired by specialist healthcare investor GHO Capital who will support the future development of the company.
About GHO Capital
Global Healthcare Opportunities, or GHO Capital Partners LLP, was founded in 2014 as a specialist healthcare investment adviser based in London. Its vision is to apply global capabilities and perspectives to build a world-class healthcare specialist private equity firm by recognising and seizing the highly attractive and under-penetrated European market opportunity. GHO Capital has a powerful combination of transaction, investment and industry skills which sets it apart from traditional private equity firms. For further information, please visit www.ghocapital.com.
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SOURCE DNA Diagnostics Center