DNA Dynamics Update On Games Development

LEAMINGTON SPA, England, Sept. 13, 2012 /PRNewswire/ -- DNA Dynamics, Inc. (OTC Pink: DNAD), a global developer and publisher of mobile video games and applications, is today updating the markets on it's current games and what's in its development pipeline.

Warheads Battle
As we recently announced, "Warheads Medieval Tales" has successfully made the transition to "Warheads Battle" along with pulling in over 100,000 players.  This update to the game overhauls the 'new player experience', making it easier for players to get into the game and to progress.  Building upon those principals, today we are submitting another new update of the game into the AppStore.  This update is focused on increasing player retention over the long term and engaging our players in a much more effective way.  The third iteration of the updated Warheads Battle will be completed by the mid-November – this version aims to start the journey towards an increase in revenue and focuses on monetization.  A host of new features are set to be included and we believe it really will now start to become one of our more successful titles.

Kevin Corti, recently appointed Head of Studio commented, "taking Warheads back to basics was the first thing I did when I came on board at DNA. The game shows so much promise, however, it missed the mark on several fronts.  It was bringing in an impressive amount of users and had great reviews in the industry as well as on the AppStores, but that was not reflected in the revenue it was hitting - this landscape is changing and, with these releases, I cannot wait to see the revenue start to increase over the coming weeks."

The Naked Gun
Another DNA property undergoing a change is "The Naked Gun", with an updated version of the original game featuring improved visuals and increases in device compatibility. This new version is now live in the Apple AppStore. A second new version of the title, which is 'Free to Download', is also now available in the AppStore.  Once players reach a certain point in this free version they will then have to update the game via an in-app purchase to continue.  We feel that this approach will help us reach out to a whole new audience and engage with a playerbase that would never have experience what The Naked Gun has to offer.

Looking Ahead – an exciting new title on the works.
We have recently started work on a social sports title; the game is based around one of the best-loved sports in North America and is our first truly casual social title.  There is currently nothing like this game in the marketplace and all at DNA are greatly looking forward to its release in Q1 2013. We're currently speaking with a number of major publishers and marketing partners to bring this game to market and have already received substantial interest from several parties. We expect to be in a position to sign a key new partner to help us take this to market after the GDC Online event in October 2012.

Ed Blincoe, DNA Dynamics CEO, said "Taking this social mobile approach to our upcoming sports game is a vital step forward for DNA, we're ploughing everything we have into this title to make sure it's a huge success for us and our shareholders.  I can't wait to share the details of the game over the coming months and we will be inviting a small group of our current shareholder base to help us test and shape the product once we get into the beta phase of development."

About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, interactive entertainment currently delivered on iOS®, Android™, Apple Mac® and PC.   Through its operating subsidiaries, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts.   For more information, please go to www.dnadynamics.net.   You can also follow the Company on Facebook and Twitter.

For more information please email [email protected]

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management's view of DNA Dynamics, Inc.'s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics' future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.

SOURCE DNA Dynamics, Inc.