SAN MATEO, Calif., April 5, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Do it Best Corp., a hardware, lumber, and building materials cooperative with 4,000 member-owned stores, has extended its subscription for DemandTec's Promotion Planning & Management and Promotion Execution, two of several software and analytical services on the DemandTec network.

Do it Best Corp. uses DemandTec services to manage the complex process of planning promotions and creating highly versioned marketing materials that target unique shopper segments, and are localized for different region, demographic, and store nuances.  Using DemandTec, Do it Best Corp. improves collaboration with a centralized calendar of promotions and events, while eliminating errors resulting from multiple data entry points.

"With 4,000 member stores to support, it is very important for us to give each location as much autonomy as possible in communicating to their customers.  DemandTec helps us do that by providing the tools to easily execute different versions of the same promotion or circular, so each store can address the specific needs and opportunities of the market they serve," said Tim Miller, Vice President of Marketing at Do it Best Corp.

DemandTec's Promotion Planning & Management streamlines the promotion development process with versioning based on store, zone, and demographic definitions.  Promotion Execution delivers on plans built in Promotion Planning & Management and integrates directly into major output mechanisms including page layout software, signage systems, displays, and websites.  Promotion Execution also provides a collaborative online proofing system simplifying the process of proofing multiple versions and improving workflow management.

Promotion Planning & Management and Promotion Execution are services on the DemandTec network and components of the DemandTec End-to-End Promotion Management™ solution, a broader set of services spanning collaborative promotion planning and deal management to in-store execution and post event analysis.

"Do it Best Corp. is an industry leader in tailoring promotional messages for unique shopper segments.  We continually develop new capabilities helping companies like Do it Best Corp. better understand their customers so they can promote products and services even more effectively," said Dan Fishback, President and Chief Executive Officer of DemandTec.

About Do it Best Corp.

Based in Fort Wayne, Ind., Do it Best Corp. is the only full-service, full-line, member-owned hardware, lumber and building materials buying cooperative in the U.S. home improvement industry. With annual sales of $2.38 billion, Do it Best Corp. is the second largest co-op in the industry, serving 4,000 member-owned stores in the United States and in 47 foreign countries. More information is available at www.doitbestcorp.com.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 350 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
karen.cohen@demandtec.com

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.