FORT WAYNE, Ind., Aug. 2, 2011 /PRNewswire/ -- Do it Best Corp. has named Ferguson Advertising its agency of record. As agency of record, Ferguson Advertising will assist the hardware and lumber co-op in a variety of its marketing efforts.
"We're excited to announce this new strategic partnership with Ferguson Advertising," Tim Miller, vice president of marketing for Do it Best Corp., said. "Our advertising, marketing and public relations work will certainly play an important role in our future growth and success, and we look forward to Ferguson's contributions in these areas."
Services provided by Ferguson to Do it Best Corp. under the agreement will include strategic planning, creative development and execution for advertising and annual reports, and overall marketing and public relations support.
"Do it Best Corp. is a truly global company based here in northeast Indiana, so it's an honor for us to enter into this agreement with them," John Ferguson, owner and president of Ferguson Advertising, added. "We look forward to doing everything we can to help the company meet and exceed its marketing goals and objectives in both the near- and long-term future."
About Do it Best Corp.
Based in Fort Wayne, Ind., Do it Best Corp. is the only U.S.-based, member-owned full-service hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales of $2.38 billion, Do it Best Corp. is the second largest co-op in the industry, serving more than 4,000 member-owned locations in the United States and in 50 foreign countries.
About Ferguson Advertising
Ferguson Advertising is a full-service marketing communications agency based in Fort Wayne. Established in 1975, Ferguson Advertising serves clients in a range of industries throughout the Midwest and beyond. For more information, visit www.fai2.com.
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SOURCE Ferguson Advertising