Do-It-Yourself Trend Reaches Business Sector as Companies Seek to Reduce Costs

KALAMAZOO, Mich., Oct. 22 /PRNewswire/ -- The do-it-yourself trend has entered the business sector, as companies seek to cut costs without sacrificing the benefits of business-boosters like public relations campaigns.

"Do-it-yourself" has traditionally applied to home improvement, but now it's a phrase that has worked itself into the vocabulary of business owners and entrepreneurs.

Two woman-owned PR businesses are working to help business owners who can't afford pricey PR firms, offering all the materials necessary to develop and implement successful do-it-yourself public relations campaigns.

The JW PR Toolkits Series, written and reviewed by veteran journalists and PR pros, has how-to guides, informative articles, press release templates, press release examples and more. The Small Business PR Toolkit applies to any type of small business, while different versions of the PR toolkits contain information and examples specific to real estate professionals, retailers, sports businesses, interior designers and home improvement businesses, restaurants, technology businesses, web startups and more. This is the most comprehensive, useful and relevant do-it-yourself PR campaign material you'll find anywhere. Other PR firms do not want to share this information because they would rather charge high fees. JW Public Relations, a woman-owned PR firm in Michigan that created the PR toolkits, recognizes the do-it-yourself trend and wants to help other business owners succeed in this highly competitive marketplace.

Handle Your Own PR also helps businesses get their messages into the right hands by offering comprehensive, accurate and effective media lists for national and regional media outlets. These are not random, run-of-the-mill media lists that can be found all over the Web. They are highly targeted and accurate media lists on specific topics relevant to a variety of entrepreneurs and business owners. Each media contact is provided in detail, with information about their areas of interest, background information, email address, phone number, mailing address and more.

Media lists offered by Handle Your Own PR include lifestyle lists such as bridal magazines and blogs, fashion editors, beauty writers, parenting and baby magazines as well as celebrity reporters, while business lists include personal finance and real estate editors.

Anita Campbell, the host of Small Business Trends Radio, states in a very re-posted and re-tweeted article and interview that do-it-yourself marketing is a top trend driving small businesses.

"'DIY' tools can be accessed over the Web," she states. "DIY tools give you a lot of leverage and save you a lot of money. You get a lot of capabilities from these tools that would be very expensive and would cost a lot of money to duplicate if you did this on your own."

For more information, please visit: http://www.jwprtoolkits.com and http://www.handleyourownpr.com.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE JW Public Relations; Handle Your Own PR