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Do tretice všetko dobré: Hisense rozširuje strategické partnerstvo s UEFA o sponzora EURO 2024
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News provided by

Hisense

Sep 01, 2023, 17:14 ET

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BERLÍN, 1. septembra 2023 /PRNewswire/ -- Globálna korporácia vyrábajúca spotrebnú elektroniku a spotrebiče Hisense oznámila, že podpísala zmluvu ako globálny sponzor UEFA EURO 2024™. Toto bude tretie po sebe idúce sponzorstvo UEFA EURO, ktoré spoločnosť Hisense bola partnerom dvoch predchádzajúcich ročníkov a po úspešnom sponzorovaní FIFA World Cup 2022™, bude Hisense sponzorovať už tretí ročník po sebe. Hisense v rámci dohody získa aj sponzorské práva na európske kvalifikačné zápasy UEFA v rokoch 2023-24 a 2025-26, finále ligy národov UEFA v roku 2025, UEFA U21 EURO 2025, Finalissima 2024a UEFA Futsal 2026 ako súčasť dohody.

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Hisense extends its partnership with UEFA for EURO 2024
Hisense extends its partnership with UEFA for EURO 2024
Fisher Yu, President of Hisense Group, announcing the partnership with UEFA
Fisher Yu, President of Hisense Group, announcing the partnership with UEFA
EURO CUP interactive zone at Hisense’s IFA booth
EURO CUP interactive zone at Hisense’s IFA booth

Guy-Laurent Epstein, marketingový riaditeľ UEFA, ocenil predĺženie partnerstva Hisense a uviedol: "Som nadšený, že Hisense obnovuje svoj záväzok voči európskemu futbalu ako oficiálny partner UEFA EURO 2024™, ktorý bude už tretie spoločné EURO po sebe.  Ich technológie naďalej pomáhajú sprístupňovať a spríjemňovať futbal fanúšikom na celom svete".

Športový marketing je naďalej kľúčovým prvkom globálneho rastu spoločnosti Hisensea budovania povedomia značky na celom svete. Hisense sa za posledných päť rokov povedomie o značke v zahraničí takmer zdvojnásobilo.

Po oznámení nadchádzajúceho sponzorstva UEFA EURO 2024™, Fisher Yu, prezident Hisense Group Holdings Co., Ltd. tiež poznamenal vo svojom hlavnom debute na veľtrhu IFA 2023, že spoločnosť Hisense je schopná spojiť sa so spotrebiteľmi na celom svete prostredníctvom nášho športového sponzorstva, čo je skvelý spôsob, ako budovať dôveru v našu značku. S cieľom pokračovať v budovaní značky na celom svete poskytne Hisense fanúšikom na celom svete jedinečný zážitok zo sledovania UEFA EURO 2024™ vďaka špičkovej technológii kvality obrazu.

Od energeticky úsporných laserových televízorov až po globálne iniciatívy na ochranu životného prostredia sa Hisense venuje investíciám do inovácií a poskytovaniu ekologickejších výrobkov spotrebiteľom pre zdravý život.

V priebehu rokov sa spoločnosť Hisense neustále snaží nadviazať hlboké kontakty so spotrebiteľmi na celom svete bez ohľadu na to, kde žijú alebo akým jazykom hovoria, aby lepšie pochopila a uspokojila individuálne potreby väčšieho počtu používateľov a zvýšila kvalitu a zážitok z každodenného života.

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