Dobleas Launches Cross-device Data Management Platform, A Major Evolution in Mobile Audience Targeting

NEW YORK, April 22, 2014 /PRNewswire/ -- Dobleas / FreakOut International, the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use in the platform. Dobleas' DMP enables advertisers to build actionable audience segments based on a Desktop (PC) website and buy programmatically against these segments via Mobile Real-time Bidding (mRTB).  Dobleas' DMP is built on top of its DSP seamlessly working with each other.

"Cross-device targeting is increasingly a larger allocation of our campaign budgets and Dobleas has been integral to scaling its performance," said Gabriel Cheng, VP, Strategy, M&C Saatchi Mobile. "There is definitely importance of having an independent DMP due to the data portability but if your goal is to quickly execute a scalable mobile retargeting campaign based on your PC asset, Dobleas offers a compelling solution."

"A powerful and integrated DMP is needed more than ever as many forms of media continue to move towards programmatic.  Most DMPs today operate based on the use of cookies, and there isn't a good easy way to do simple retargeting in mobile," said Yugo Asato, Dobleas CEO. "Now, advertisers can implement Dobleas' DMP on their PC websites, create actionable segments in the UI and execute not only simple retargeting campaigns, but also more advanced retargeting without logging into a separate platform."

Dobleas DMP allows an advertiser to buy efficient mobile impressions relative to their existing PC audience base and deliver the right message to the right audience in in-app or mobile web inventory.  Combined with Dobleas DSP and cross-device attribution, Dobleas provides a best-in-class mobile marketing stack in the space.

About Dobleas

Headquartered in New York City, Dobleas (www.dobleas.com) is a mobile advertising technology company that powers a true mobile Demand Side Platform (DSP) with a Data Management Platform (DMP). Leveraging its proprietary cross-device capabilities, marketers and advertisers can deliver highly targeted messages not only across leading RTB mobile supply sources but also across multiple screens. Founded in 2012, Dobleas is a subsidiary of FreakOut, Inc., a digital marketing company that pioneered the first DSP in Japan.

SOURCE Dobleas