NEW YORK, April 22, 2014 /PRNewswire/ -- Dobleas / FreakOut International, the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use in the platform. Dobleas' DMP enables advertisers to build actionable audience segments based on a Desktop (PC) website and buy programmatically against these segments via Mobile Real-time Bidding (mRTB). Dobleas' DMP is built on top of its DSP seamlessly working with each other.
"Cross-device targeting is increasingly a larger allocation of our campaign budgets and Dobleas has been integral to scaling its performance," said Gabriel Cheng, VP, Strategy, M&C Saatchi Mobile. "There is definitely importance of having an independent DMP due to the data portability but if your goal is to quickly execute a scalable mobile retargeting campaign based on your PC asset, Dobleas offers a compelling solution."
Dobleas DMP allows an advertiser to buy efficient mobile impressions relative to their existing PC audience base and deliver the right message to the right audience in in-app or mobile web inventory. Combined with Dobleas DSP and cross-device attribution, Dobleas provides a best-in-class mobile marketing stack in the space.
Headquartered in New York City, Dobleas (www.dobleas.com) is a mobile advertising technology company that powers a true mobile Demand Side Platform (DSP) with a Data Management Platform (DMP). Leveraging its proprietary cross-device capabilities, marketers and advertisers can deliver highly targeted messages not only across leading RTB mobile supply sources but also across multiple screens. Founded in 2012, Dobleas is a subsidiary of FreakOut, Inc., a digital marketing company that pioneered the first DSP in Japan.