Document Security Systems Awarded Seventeen New Brand-Protection Technology Patents

ROCHESTER, N.Y., March 21, 2011 /PRNewswire/ -- Document Security Systems, Inc. (Amex: DMC) ("DSS"), a leader in counterfeit prevention, product diversion and brand protection technologies today announced that it was awarded seventeen new patents in the last 12 months for technologies in counterfeit prevention, product authentication and brand protection.

Patrick White, CEO of DSS, commented, "The patent awards prove that our investment in research and development is producing significant results.  Counterfeiting and product diversion continues to increase uncontrollably on a global scale.  DSS is combating this threat by developing highly sophisticated brand protection technologies that create overwhelming barriers for counterfeiters and diverters."

White continued, "One of our well-known consumer product clients recently informed us that in 2009 they experienced $500,000 in losses due to counterfeit coupon redemptions.  In 2010, this same brand owner experienced $8,000,000 in losses due to counterfeit coupon redemptions.  That's a 1600% increase, but more importantly, none of the coupons printed and secured with DSS technology for this client were found to be counterfeited.  This statement proves our 'value add' to clients who are dealing with growing financial losses due to this type of criminal activity."

Highlights from the new patents include:

• AuthentiGuard™ Prism - a covert brand protection and authentication technology where a hidden image is revealed with a proprietary lens.  The hidden image disappears on copies and scans.  This technology provides a brand owner the ability to prove that a particular product package, label or document is authentic.
• AuthentiGuard™ VeriGlow - an invisible image system which can be seen by passport scanners currently installed around the world.  This multi-layered, covert authentication technology is used for high security documents for government as well as labels and packages for the pharmaceutical industry.
• AuthentiGuard™ Pantograph 5000 - the most effective "warning word" overt counterfeit deterrent technology ever designed to protect checks, coupons, documents, labels and packaging from today's most sophisticated scanning and copying systems used by modern counterfeiters.

"AuthentiGuard™" is a registered trademark owned by Document Security Systems, Inc. which is marketed as their "suite" of counterfeit prevention, product diversion and brand protection technologies.  AuthentiGuard technologies are used to protect pharmaceutical packaging & labels, vital records, ID cards and supply chain documents around the world.

Any brand owner seeking expert consulting on their brand protection issues should contact DSS at (585) 325-3610.

About Document Security Systems, Inc.

Document Security Systems is a technology company in the security and protection services sector which develops and manufactures products and packaging containing patented and patent pending optical deterrent technologies that help prevent counterfeiting and brand fraud from the use of the most advanced scanners, copiers and imaging systems in the market. The company owns over 30 different patented and patent-pending technologies and products which protect valuable documents and printed products from counterfeiters and identity thieves. The company has 3 manufacturing facilities which produce secure printing, packaging and plastic ID cards.  Document Security Systems' customers, which include international governments, major corporations and world financial institutions, use its covert and overt technologies to protect a number of applications including, but not limited to, currency, vital records, brand protection, ID Cards, Smart Cards internet commerce, passports, gift certificates and packaging.  Document Security Systems' strategy is to become the world's leading producer of cutting-edge security technologies for paper, plastic and electronically generated printed assets.

More information about Document Security Systems, Inc. and its products and services can be found at www.documentsecurity.com, www.plasticprintingprofessionals.com, www.protectedpaper.com, www.dpirochester.com and www.premiercustompkg.com

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Cautionary Note Regarding Forward-Looking Statements

Statements included in this press release, which are not historical in nature, are intended to be, and are hereby identified as "Forward-Looking Statements" for purposes of safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended. Readers are directed to the company's filings with the U.S. Securities and Exchange Commission at www.sec.gov for additional information and a presentation of the risks and uncertainties that may affect the company's business and results of operations.

For additional information:

Document Security Systems, Inc.
Jody Janson
Investor Relations
Tel: (585) 232-5440
Email: [email protected]

SOURCE Document Security Systems, Inc.