Document Security Systems, Inc. Rebrands With New Corporate Marketing Identity and Logo

ROCHESTER, N.Y., June 29, 2011 /PRNewswire/ -- Document Security Systems, Inc. ("DSS") (NYSEAMEX: DMC), a leader in document, digital information and brand protection solutions, including counterfeit prevention, authentication, mass serialization, RFID and cloud computing technologies, is pleased to announce the launch of its new corporate logo and marketing identity.  

(Logo: http://photos.prnewswire.com/prnh/20110629/NY28203LOGO )

"The rebranding initiative is part of DSS's larger evolution process—it's a visual representation of the company's growth and strategic expansion," said Patrick White, CEO of DSS. "We provide much more than document protection. Over the past 18 months, DSS has progressed from a document-based, anti-counterfeit technology company; to the comprehensive brand and information protection powerhouse it is today. We secure everything from paper, packaging and labels, to identification cards and digital information—no one company encompasses the same level and breadth of services as DSS."

Previously, the Company operated as four divisions- Document Security Systems, Plastic Printing Professionals, Premier Packaging, and Secuprint- each of which marketed the Company's AuthentiGuard technology suite, a line of patented overt and covert anti-counterfeiting applications.   Under the DSS name, the Company will unify its many capabilities under one corporate identity, and will do business as DSS Printing Group, DSS Packaging Group, DSS Plastics Group, and DSS Digital Group, (which includes the Company's newly acquired cloud computing and disaster recovery division, ExtraDev, Inc.).  Customers will have a consistent look and feel as they interact with the Company's various divisions to address their wide range of brand protection and information security needs.

"DSS offers a full scope of the industry's most advanced security technologies and capabilities, and is able to better serve its diverse client base and better protect against highly sophisticated forms of fraud," said Jason Grady, director of worldwide sales and marketing. "The new corporate marketing identity illustrates DSS's ability to protect our customers' brands from every angle."

DSS plans to continually expand its technology and service offerings to meet the needs of its customers, and to stay ahead of today's sophisticated counterfeiters.

As the new corporate marketing identity was launched this week, DSS introduced a new logo. It features the bold letters DSS adjacent to a distinctive "force field" surrounding a package. The company's intent is to get consumers to associate the DSS force field with protecting their brand and vital information from fraudulent attacks. "This element suggests multi-faceted fraud protection and visibly communicates the company's commitment to overall protection of our customers' brands and information no matter what the application or threat," states Grady.

The logo incorporates the tag line "Security Wise. Brand Smart" which talks to the roots of DSS in document security. It emphasizes DSS's extensive capabilities in protecting some of the worlds most sensitive and at risk brands and information.

Along with the launch of the new marketing identity, DSS unveiled a newly developed corporate website, www.DSSsecure.com.  It features updated information on DSS, its range of product and service offerings, relevant market applications, and more.  Additional features and functionality will come throughout this coming summer and fall.

About Document Security Systems, Inc.

DSS provides comprehensive brand and information protection solutions to corporations, governments, and financial institutions around the world. DSS develops and manufactures products and services containing patented and patent pending optical deterrent technologies that help prevent counterfeiting and brand fraud from the use of the most advanced scanners, copiers and imaging systems in the market. The Company owns numerous patented and patent-pending technologies and products.  DSS uses its covert and overt technologies to protect a wide range of documents including, but not limited to, consumer packaging, vital records, ID Cards, Smart Cards, passports, gift certificates and coupons.  The Company also protects digital information via secure cloud computing and disaster recovery services.  Furthermore, DSS uses its extensive knowledgebase to provide comprehensive brand protection solutions to its customers. From risk analysis and vulnerability assessment, to systems integration and monitoring, DSS offers the advanced tools and knowledgebase needed to protect the world's most valuable and at-risk brands. DSS's customized solutions are designed to protect against product diversion, counterfeit, and other costly and damaging occurrences. For more information on DSS and its subsidiaries, please visit www.DSSsecure.com. For information on ExtraDev Inc., visit www.extrashare.com.

Follow DSS on Facebook, click HERE.

For more information:

Jason Grady
Director of Worldwide Sales and Marketing
Tel: (585) 325-3610
Email: [email protected]

Jody Janson
Investor Relations
Tel: (585) 232-5440
Email: [email protected]

SOURCE Document Security Systems, Inc.