Document Security Systems, Inc.'s P3 Division Selected by Populous to be its Exclusive Manufacturer and Distributor of Gen 2 RFID Cards

Oct 13, 2010, 12:34 ET from Document Security Systems, Inc.

ROCHESTER, N.Y., Oct. 13 /PRNewswire/ -- Document Security Systems, Inc. (NYSE Amex: DMC, "DSS") through its wholly-owned subsidiary Plastic Printing Professionals ("P3") is pleased to announce today that it has entered into an exclusive manufacturing and distribution agreement ("Agreement"), with Populous - the world's leading stadium, arena and convention center designers and event planners.  P3, located in San Francisco, CA, manufactures plastic ID cards that are able to contain biometrics, RFID ("radio frequency identifier") chips, plastic watermarks and patented optical deterrents.

Under the Agreement, P3 will imbed the latest Generation 2 RFID chips, manufactured by Alien Technology into plastic cards designed by Populous for use at different events and venues. P3 was one of the first companies to successfully imbed the RFID technology into plastic pieces of various shapes and sizes.    

In a recent trial conducted in June 2010 utilizing P3's Gen 2 RFID cards, Populous provided the "smart" credentials for all 2,750 attendees, guests and exhibitors at the 2010 National Association of Collegiate Directors of Athletics ("NACDA") Convention.  NACDA's goal in implementing technology-enhanced credentialing was to better track attendance and movement at the trade show.  Throughout the event, Populous was able to produce traffic data and feedback using the "live cards" vs. standard barcodes that are unable to supply real-time data. At the show's conclusion, Populous was able to provide NACDA with a wide range of statistics to aid in planning, marketing and operating future events.  

Mike Caulley, President of P3 stated: "Populous is one of the most creative venue designers in the world.  They combine the latest innovations in technologies that enhance a person's game or exhibition experience with the actual architectural design of the stadium or venues.  It's a tremendous opportunity and a privilege to be chosen by Populous to offer our unique, state-of-the-art RFID manufacturing processes as part of their technology offerings."

"We're seeing more and more interest from our clients in using RFID technology for credentialing because it can significantly save them time and money, and it can aid in event security as well," said Jeanette Johnson, who manages Populous' credentialing services. "It's certainly helped us take credentialing a long way from the paper systems of the past and into the future."

Said Victor Vega, Marketing Director, Alien Technology, "We're proud to be an integral part of the P3 identification portfolio, providing the Higgs-3 RFID engine within their Gen 2 RFID card offerings. Alien's Higgs-3 IC offers several unique anti-counterfeiting and security features which nicely compliment and further bolster P3's extensive array of security options.  P3's offerings span the gamut from short range RFID applications such as access control, to long range loyalty and event monitoring or security applications."

About Populous

Since its inception in 1983, Populous has grown into the world's leading design firm dedicated exclusively to creating environments that draw people and communities together for unforgettable experiences. Twice named to Fast Company magazine's Most Innovative in Sports, the firm has designed more than 1,000 venues around the globe, including such icons as Yankee Stadium, Wembley and ANZ Stadium. In addition, Populous has planned, designed, operated and implemented major sporting events such as the NFL Super Bowl, Major League Baseball's All Star Game and multiple Olympic Games. With a portfolio of more than 400 major event venues, Populous is recognized as the world leader in event overlay design, procurement and construction. www.populous.com.

About Alien Technology®

Alien Technology is a leading provider of UHF RFID products and services, including RFID ICs, inlays, readers, services and education. Alien is headquartered in Morgan Hill, California, with Alien Technology Asia in South Korea and the RFID Solutions Center located in the Dayton, Ohio region. Alien also maintains sales offices in the US, Europe, Asia and Australia. For more information, visit www.alientechnology.com.

About Document Security Systems, Inc

Document Security Systems is a technology company in the security and protection services sector which develops and manufactures products and packaging containing patented and patent pending optical deterrent technologies that help prevent counterfeiting and brand fraud from the use of the most advanced scanners, copiers and imaging systems in the market. The company owns over 30 different patented and patent-pending technologies and products which protect valuable documents and printed products from counterfeiters and identity thieves. The company has 3 manufacturing facilities which produce secure printing, packaging and plastic ID cards.  In addition the company also secures digital information with its DX product line. Document Security Systems' customers, which include international governments, major corporations and world financial institutions, use its covert and overt technologies to protect a number of applications including, but not limited to, currency, vital records, brand protection, ID Cards, Smart Cards, internet commerce, passports, gift certificates, digital information and packaging.  Document Security Systems' strategy is to become the world's leading producer of cutting-edge security technologies for paper, plastic and electronically generated printed assets.

More information about Document Security Systems, Inc. and its products and services can be found at www.documentsecurity.com, www.premiercustompkg.com www.protectedpaper.com www.plasticprintingprofessionals.com, and www.dpirochester.com.

Safe Harbor Statement

This release contains forward-looking statements regarding expectations for future financial performance, which involve uncertainty and risk. It is possible the Company's future financial performance may differ from expectations due to a variety of factors including, but not limited to, changes in economic and business conditions in the world, increased competitive activity, achieving sales levels to fulfill revenue expectations, consolidation among its competitors and customers, technology advancements, unexpected costs and charges, adequate funding for plans, changes in interest and foreign exchange rates, regulatory and other approvals and failure to implement all plans, for whatever reason. It is not possible to foresee or identify all such factors. Any forward-looking statements in this report are based on current conditions; expected future developments and other factors it believes are appropriate in the circumstances. Prospective investors are cautioned that such statements are not a guarantee of future performance and actual results or developments may differ materially from those projected. The Company makes no commitment to update any forward-looking statement included herein, or disclose any facts, events or circumstances that may affect the accuracy of any forward-looking statement.

For additional information:

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Jody Janson

Gil Nielsen

Document Security Systems, Inc.

Synapse PR

Shareholder Relations

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Office: 908-859-0675

Email: ir@documentsecurity.com

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SOURCE Document Security Systems, Inc.



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