DOLE Celebrates its First Float in the 2011 Rose Parade with 'Living Well in Paradise' Sweepstakes

WESTLAKE VILLAGE, Calif., Nov. 4, 2010 /PRNewswire/ -- DOLE Food Company, Inc. (NYSE: DOLE) announced today that it has officially launched the "Living Well in Paradise" sweepstakes on Facebook. One lucky DOLE fan can win a trip to the 2011 Rose Parade to see the highly anticipated floral floats and marching bands up close and personal on New Year's Day. The fan and a guest will have a once in a lifetime chance to sit in the grandstands at the beginning of the Rose Parade, as a personal VIP guest of DOLE.

(Photo: http://photos.prnewswire.com/prnh/20101104/DC94959 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101104/DC94959 )

The DOLE "Living Well in Paradise" sweepstakes gives participants the chance to win a four day and three night trip to Los Angeles, Dec. 30, 2010 to Jan. 2, 2011, to attend the 2011 Rose Parade with premium VIP seats on Colorado Boulevard.  

To enter the sweepstakes, simply "Like" DOLE on Facebook and fill out the sweepstakes entry form at www.Facebook.com/DOLE. Open to anyone the age of 18 or older who is a legal U.S. resident. The sweepstakes will also randomly award 100 DOLE Rose Parade Limited Edition Commemorative Pins each week between Nov. 4, 2010 to Dec. 23, 2010.

DOLE is proud to be the first major brand in the industry to pack its single-serving cups and multi-serving jars of all natural fruit in 100% fruit juice, with no syrup, refined sugars or artificial sweeteners. To celebrate the occasion, DOLE will bring to life the aloha spirit of Hawaii with the company's first float in the 2011 Rose Parade.  Polynesian and fire dancers will flank the "Living Well in Paradise" float which features a Hawaiian outrigger, five waterfalls, whimsical monkeys, colorful birds and of course, fresh and healthy fruit grown by DOLE just for the Rose Parade.

DOLE is celebrating the unsurpassed beauty of Hawaii, where the company was founded in 1851, with this floral salute and gives special thanks to all the DOLE fans around the world that are part of its healthy conversation on Facebook about wholesome eating and snacking!

Starting today, visit www.Facebook.com/DOLE for a chance to win a celebratory trip to sunny Los Angeles on New Year's!

DOLE, with 2009 net revenues of $6.8 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. DOLE markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

SOURCE DOLE Food Company, Inc.