LOS ANGELES, June 13, 2012 /PRNewswire/ -- Dole is a proud sponsor of Let's Move California!: Fitness Feria, a free community event designed to engage children and educate parents about nutrition, exercise, health and resources for a healthier lifestyle. Dole will be providing fresh fruit to all attendees, as well as healthy snacks such as DOLE Fruit Bowls® all natural fruit in 100% juice and DOLE Real Fruit Bites®, made with fruit, yogurt and whole grain oats. Let's Move California!: Fitness Feria will be held on Saturday, June 16, 2012, from 10 a.m. to 2 p.m., at the Robert F. Kennedy Schools located at 701 South Catalina Street, in Los Angeles.
Dole has been involved with the national Let's Move! initiative through donating salad bars to school campuses, funding teaching gardens and supplying award-winning nutrition education materials to schools across the country. According to the Advancing America Foundation, almost 18 percent of Hispanic children are obese, with a higher prevalence of obesity occurring in low income communities.
"Dole has been a leader in nutrition education for kids for the last 25 years and we're thrilled to participate in this event with Let's Move California!," said Marty Ordman, vice president of marketing and communications for Dole Food Company, Inc. "Dole is committed to providing healthy snacks to kids and offering great lifestyle tools through our Fit Kid initiative on www.dole.com."
The event, led by FAME Assistance Corporation in partnership with Advancing America Foundation (AAF), will benefit children and families by providing education on how to improve overall health with a physically active lifestyle and healthier diet. The event will feature numerous celebrity chefs, free medical screenings, cooking demonstrations and nutrition information. Children will participate in more than 40 sports and fitness activities including baseball, soccer, dance, gymnastics, cheer, volleyball, wrestling, rugby, track and field, among others. Visit www.letsmoveca.org for more information.
About Dole Food Company, Inc.
Dole, with 2011 net revenues of $7.2 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.
Amy Hamaoui, GolinHarris