Domestic Tourism Campaigns Support Travel Recovery, Safeguard Jobs; FINN Partners Travel + Lifestyle Releases Global Report Ahead of World Tourism Day
Report provides an overview of innovative and domestic tourism initiatives driving recovery and safeguarding livelihoods until international tourism returns
Sep 26, 2020, 04:00 ET
NEW YORK, Sept. 26, 2020 /PRNewswire/ -- Ahead of World Tourism Day on September 27, global agency FINN Partners has released a new report – Domestic Tourism – Recovery Starts at Home. The report highlights 25 of the world's most innovative and creative campaigns that showcase how domestic tourism is helping destinations recover until international travel returns.
As travel restrictions around the world remain in flux, the impact of the global pandemic on tourism and hospitality continues to weigh heavy. Domestic tourism is returning faster than international tourism and is proving to be the critical lifeline for the global travel industry's recovery.
Domestic Tourism – Recovery Starts at Home features domestic tourism initiatives from around the globe including: Destination New South Wales' 'Sydney Playcation' campaign, France's #CetÉtéJeVisiteLaFrance (this summer I am visiting France) incentive, Hong Kong's 'Holiday at Home' initiative, Italy's Bonus Vacanze (Holiday Bonus), Malta's voucher scheme and Visit England's 'We're Good To Go' industry standard.
Given that pre-Covid, domestic tourism was already six times larger than international tourism (UNWTO - Understanding Domestic Tourism and Seizing its Opportunities, September 2020), destinations are doubling down on domestic tourism campaigns that are creative and agile. This report analyzes how destinations are inspiring a return to travel even during this extraordinary crisis.
Debbie Flynn, Global Travel Practice Leader, FINN Partners commented:
"In recent months, we have been forced to reset life's priorities. The passion to travel and explore is inherent in us all and there is no doubt that our inner wanderlust will be what drives us to discover overseas lands once again. In the meantime, discovering our own countries is more important than ever for protecting the travel industry. Domestic Tourism – Recovery Starts at Home highlights some of these creative campaigns, in hope that they will inspire us and shed some light on the way forward."
For a copy of the 'Domestic Tourism – Recovery Starts at Home' report visit: https://www.finnpartners.com/perspectives/blog/domestic-tourism-eo-recovery-starts-at-home.html
About FINN Partners, Inc.
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has more than quadrupled in size in eight years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With almost 800 professionals, FINN provides clients with global access and capabilities in the U.S., Europe, and Asia. In addition, FINN provides its clients with access to top tier agencies around the world through its membership in the global network PROI. Headquartered in New York, FINN's other offices are located in Boston, Chicago, Detroit, Hong Kong, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Seattle, Shanghai, Singapore and Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.
SOURCE FINN Partners
