RICHMOND, Va., June 17, 2014 /PRNewswire/ -- In a move that may well send ripples of delight to clients who have long sought out the company's expertise and know its culture, Dominion Digital has changed its name to SingleStone. The new name – and the underlying brand refresh – more accurately reflects the 17-year-old consulting firm's purpose and its work in the Customer Experience category.
"One of the main reasons for founding the company was to elevate the human experience in business, because it is better for people and better for business," said Chris Little, founding principal and CEO. "Our name SingleStone captures that essence. Just as a small single stone has the power to create ripples across an entire body of water, each human interaction – no matter how small – has a ripple effect that impacts other people, and business outcomes. With customers becoming more empowered and connected, the ripple effect continues to amplify."
Founded in Richmond in 1997 to help clients capitalize on e-commerce innovations, SingleStone's core services have evolved to focus on Customer Experience solutions, spanning strategy, culture, process, and technology. The firm helps clients view their customers with an "outside-in" perspective, throughout the full customer lifecycle, and across all channels. With this context, SingleStone helps its clients reduce complexity of business processes, augment or replace legacy technologies, and engage employees to inform and drive positive change. The results are happier customers and employees, and improved business results. SingleStone's clients include Capital One, CarMax, Markel, New York Life, Citizens Financial Group, and the Virginia Department of Transportation, to name a few.
"Many companies that aspire to deliver exceptional customer experience are hampered by challenges stemming from legacy technologies, organizational siloes, and overly-complex processes," said Anthony Wenzel, firm principal. "We help our clients overcome these challenges to improve customer experience, which in turn increases customer attraction, retention and typically reduces costs too."
In addition to its new name and brand refresh, SingleStone has launched a Customer Research Lab that conducts qualitative and quantitative customer research on emerging topics of interest to its clients and industry. While some of the research will be proprietary to SingleStone clients, other findings will be made public on a regular basis.
"What I love about the new name is its authenticity, how it captures who we are and why we do what we do," said Jimmy Chou, also a principal with SingleStone. "Our clients come to us to help them enhance their own customers' experience. That is more than a core competency for us; it's the foundation of what we believe."
Privately held, SingleStone is headquartered in Richmond Virginia with a second office in Charlottesville.
Founded in 1997, SingleStone is a Richmond, Va.-based consulting firm that specializes in Customer Experience (CX) solutions spanning strategy, culture, process, and technology. SingleStone provides a full complement of expertise to design and implement delightful customer experiences through the full customer lifecycle and across all channels. The firm's CX strategy consulting is grounded in real-world implementation experience, a pragmatic ingredient that promotes more effective and sustainable outcomes. SingleStone's solutions drive improved customer attraction and retention, and ultimately top and bottom-line business growth for its clients. For more information, visit www.singlestoneconsulting.com.