Don Francisco's Coffee Introduces First Limited-Edition Coffee "Blend to Erase MS" in Partnership with the Nancy Davis Foundation for Multiple Sclerosis

LOS ANGELES, April 27, 2011 /PRNewswire/ -- F. Gavina & Sons, Inc., producers of Don Francisco's Coffee (www.donfranciscos.com), one of the leading coffee retail brands in Southern California and among the top 10 nationally, today announced the launch of Blend to Erase MS, an exclusive and limited edition coffee created especially for the Nancy Davis Foundation for Multiple Sclerosis (www.erasems.org) in support of their national "Orange You Happy to Erase MS" Multiple Sclerosis (MS) awareness campaign.  To coincide with MS awareness month celebrated in May, Don Francisco's Coffee will donate twenty percent of gross sales of the limited edition coffee to the Nancy Davis Foundation beginning April 25, 2011 through the end of May*. The product will be featured in and sold via http://shop.erasems.org and www.donfranciscos.com.

(Photo: http://photos.prnewswire.com/prnh/20110427/CL90263 )

"Don Francisco's Coffee is proud to once again partner with the Nancy Davis Foundation in support of the 'Orange You Happy to Erase MS' campaign and for the first time be able to create a product that gives back," said Leonor Gavina-Valls, vice president of Marketing for F. Gavina & Sons, Inc.  "Nancy's tireless efforts are making a difference in the lives of many people, not only in Los Angeles but around the nation, and at Don Francisco's Coffee we are ecstatic to do our part."  

The 10-ounce Don Francisco's Blend to Erase MS ground coffee bags were especially created for the campaign and feature the "Orange You Happy to Erase MS" logo.  The bold roast features a hint of smoky, caramel and dark chocolate flavors and retails for $7.99.

"Don Francisco's Coffee has been an incredible supporter of the Nancy Davis Foundation for Multiple Sclerosis over the years," said Nancy Davis. "We are very grateful for their continued generosity and are thrilled at their decision to create an exclusive product for us this year."  

Aside from Don Francisco's Blend to Erase MS coffee, other companies and celebrities have created and/or earmarked special products that will also benefit the cause during the month of May, including: Harry & David; Kitson; Isaac Mizrahi; Judith Ripka; Nancy Davis' Peace & Love Jewelry; Jewelry for a Cause; Bing Bang Jewelry; Laura Geller make up; Lisa Hoffman Beauty; Archipelago candles; Deuce Brand watches; Kashwere products; EFX Performance Inc., among others.

Nancy Davis will kick off this May's Multiple Sclerosis Awareness Month with the 18th Annual Race to Erase MS gala themed "Rock & Royalty" at the Hyatt Regency Century Plaza Hotel in Los Angeles on April 29, 2011.  In addition, for the second year in a row Don Francisco's coffee will also support the Nancy Davis Foundation by providing coffee at the MS Forum and Expo to be held at the Hyatt Regency Century Plaza on April 30, 2011.  For more information on or to buy "Orange You Happy to Erase MS" products to benefit the Nancy David Foundation, visit: http://shop.erasems.org.

About Nancy Davis Foundation

The Nancy Davis Foundation for Multiple Sclerosis is dedicated to the treatment and ultimate cure of MS.  Funding research is the core focus of the Foundation and all funds raised support our Center Without Walls program, a selected network of the nation's top MS research centers.  This nationwide collaboration of physicians and scientists are on the cutting-edge of innovative research programs, working as a team on therapeutic approaches to eradicate MS. In addition to combating MS through research in a clinical environment, we hope to increase awareness by educating the public about this mystifying disease. For more information, please visit www.erasems.org.

About F. Gavina & Sons, Inc.

Produced by F. Gavina & Sons, Inc. since 1967, Don Francisco's is the leading coffee retail brand in Southern California and ranks among the top 10 nationally.  Based in Vernon, California, F. Gavina & Sons, Inc., one of the largest family-owned coffee companies in America and the nation's largest privately held minority roaster, has been a leading producer of high-quality and great tasting coffee for more than four generations.  Spanning more than 130 years, dating back to the family's humble beginnings in the rich-coffee bearing soil of the Caribbean, the unmatched experience as coffee growers and roasters has paved the way for a strong presence in wholesale and retail accounts all across the country. To learn more about Don Francisco's Coffee and the Gavina family, please visit www.donfranciscos.com.

*while supplies last

SOURCE F. Gavina & Sons, Inc.