Don Graff Automotive Helps Car Dealers Create Real Value in 2011

Dec 22, 2010, 11:02 ET from Don Graff Automotive Consulting

PRINCETON, N.J., Dec. 22, 2010 /PRNewswire/ -- After weathering several difficult years, auto dealers anticipate more robust sales of a projected 12 million vehicles in 2011.  As sales continue to edge upward, dealers need to be vigilant and focused on sales and marketing goals.  Don Graff Automotive Consulting is growing to help dealers reach those goals through a combination of traditional methods and technology-based solutions. Our client list is growing so we have the ability to deliver the goods fast and at less cost than our competition.

Don Graff says, "Our dealer clients still achieve some of their best sales results through a strong coaching and training mentality in their retail operations. We help engage the front line team, get them working closely with managers, and provide the technology tools they need to succeed."  

Don adds, "There are various web site products as well as online marketing services that reach out to dealers to use their offerings. Often their functionality is lacking or the price and contract terms are prohibitive. Dealer Text Solutions video provides value. We look out for our dealers and in a consultative fashion find and offer them the optimal solutions for their particular markets."  

Every retail market and budget is unique. Consequently, dealers need to employ digital marketing  and technology strategies that make sense for their individual operations.  Don Graff Automotive powers many dealer web solutions with his partner MediaRevo for Search Engine Optimization, Search Engine Marketing, and Social Media. Carfolks is the choice for Reputation Maintenance. They know what works best for each situation and highlight top performing dealers in the market. Hubspot is a platform that DGAC uses effectively to promote INBOUND MARKETING traffic.  

As demand for its services has grown, so has Don Graff Automotive, adding to his strong team to support its clients. Joe LaRiccia has 30 years of automotive experience working with large DMS companies and training teams like the Half-A-Car program.  He is based in the New England market just outside Boston.

Joining the team recently, Sean Lucas was an experienced Internet Sales Manager working in a dealership environment before joining the Graff team. He serves dealerships in the Mid-Atlantic region and the metropolitan New York City area. In addition to coordinating the sales management process for his clients, he is skilled at establishing and rejuvenating Internet and BDC departments.  

Mark Rodriguez has joined Don Graff Automotive as Lead Consultant for Communications Skills and the Field Sales and Support Group also added Hugh Brennan to provide process analysis and insure that dealers and their team members are working efficiently.   Dealers can call 877-826-8338 for more information.

About: Don Graff Automotive Consulting

To find more information about the complete range of products and services available from Don Graff Automotive Consulting, call 877.826.8338 ext 2. Or sales@dongraffmarketing.com  

SOURCE Don Graff Automotive Consulting



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