NEW YORK, June 6, 2011 /PRNewswire/ -- Global media agency network MPG, part of Havas Media, has renewed a multi-year contract for media systems and software with Donovan Data Systems (DDS). This agreement extends the 10+ year relationship the two companies share.
"DDS has been aggressively developing new applications for the media planning and buying process, especially in the digital arena, and it's great to have a client like MPG using a broad range of our products such as iDesk for digital campaign management and BrandOcean for their agency workflow," says Ken Breen, director of agency relations, DDS. "Our relationship with MPG goes back many years and we're particularly honored to support the agency as it serves its clients across North America," he adds.
"Donovan has been a solid partner since MPG was formed. Their commitment to not only serving our technology needs, but also to providing us with consulting support and training were crucial to our decision in renewing our agreement," commented Maria Luisa Francoli, worldwide CEO.
"We're in an aggressive growth phase and have been putting a lot of development time and enhanced technology into our products. It's great to have a long term client like MPG validate the hard work we're doing and realize the value beyond just the applications we provide," added Michael Donovan, worldwide chairman and CEO, DDS.
MPG operates in more than 100 offices worldwide, servicing more than 1,000 clients with a team of over 3,000 employees. MPG is a division of Havas Media.
Donovan Data Systems is the advertising industry's leading systems and software provider. In the rapidly evolving world of media, developments including interactive and addressable television, new types of audience metrics and increased video-on-demand availability, present new challenges and opportunities for all stakeholders. DDS is working in collaboration with its clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution and interoperability with industry players. For more about DDS, visit: www.donovandata.com.
MPG anchors the world's fastest growing global media network, Havas Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in over 100 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.
SOURCE Donovan Data Systems