Doosan Announces Multi-Year MLB Partnership, Presenting Sponsorship of American League Division Series
NEW YORK, Sept. 28, 2017 /PRNewswire/ -- Doosan, a global leader in the Infrastructure Support Business, is proud to announce a multi-year partnership with Major League Baseball. As an official partner of MLB, Doosan will receive significant brand exposure across national broadcast and MLB-owned channels throughout the 2017 Postseason and upcoming seasons. The partnership also makes Doosan the first-ever brand to be presenting sponsor of the American League Divisional Series (ALDS), giving the Korean brand complete marketing integration throughout the 2017 ALDS.
Beginning with the 2017 Wild Card games, fans will see Doosan commercials and branding across broadcast and digital platforms including FOX, FS1, MLB Network and MLB.com. Additionally, MLB and Doosan will create custom features for MLB Network and league digital channels showcasing how teamwork leads to winning results. Doosan will also give fans exclusive access to select ALDS batting practices and press conferences in real-time via Facebook Live.
The partnership extends through the end of the 2020 MLB season, with Doosan set to receive branding, media and hospitality benefits throughout the regular season and within MLB Jewel Events including the All-Star Game, Postseason and World Series during 2018, 2019 and 2020.
"We're very proud that Doosan, a great company with a rich history and a global footprint, has chosen MLB as a partner to continue growing their business here in the U.S.," said Noah Garden, MLB Executive Vice President, Business. "It's going to be another exciting Postseason this year and we're looking forward to having Doosan be a big part of it."
"The future is bright and this latest chapter in our journey is a thrilling one, indeed," said Tony Jones, Vice President and CEO of Doosan Industrial Vehicle America Corporation whose headquarters are in Buford, Georgia. "Our partnership with a marquee property like MLB allows us to further grow our Doosan brand in the U.S. market."
While Doosan's presence can be found in every area of the infrastructure support business, Doosan's subsidiaries including Doosan Bobcat, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services, and Doosan GridTech are strengthening their presence in the U.S. market in the areas of construction equipment, logistics equipment, and energy.
About Doosan: Doosan is Korea's oldest business organization with a proud history of longer than 120 years. As the world's leading Infrastructure Support Business (ISB) provider, Doosan delivers the basics necessary for improving the quality of people's lives. Doosan's history represents a story of dynamic change and growth. Founded in 1896 as Korea's first modern retail business (known then as Park Seung-jik Store), Doosan has established itself as a world-class ISB provider. With about 40,000 employees in 38 countries, Doosan now operates 25 affiliates and 121 global entities. Doosan's presence can be found in every area of the infrastructure support business, which encompasses energy development, industrial facilities, parts and machinery, heavy equipment, construction, civil engineering, transportation and other value-added areas.
About Major League Baseball: MLB is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. It is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game, with each regular season eclipsing the 73 million mark. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on MLB, visit www.MLB.com.
SOURCE Doosan
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