Dorel Juvenile Group Introduces New Line of Natural Baby Care Products

FOXBORO, Mass. and MONTREAL, July 6 /PRNewswire/ -- Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A), and the nation's largest juvenile products manufacturer, today announced the launch of the Naturals™ by Safety 1st® baby care collection.  With this collection, Dorel is expanding its juvenile product portfolio to include gentle, natural baby care products to keep children safe and pampered at bath time and beyond.

"For the past 25 years, Safety 1st has demonstrated an unwavering commitment to safety and value and we are excited to bring this same philosophy to our collection of baby care products," said Dave Taylor, president and CEO of Dorel Juvenile Group.  "Upon entering the baby care space, it was critical to use all-natural ingredients to ensure the safety and health of children, while staying true to the brand's value-conscious model."

The Naturals by Safety 1st collection will feature five natural baby care products that are made with pure ingredients that are renewable, plentiful resources found in nature.  The ingredient list for the entire line is all-natural, hypoallergenic and free of dyes, preservatives, and toxic chemicals such as phthalates, parabens, triclosan and formaldehyde - ingredients often found in synthetic baby care products which have been linked to cancer and other bodily damage.

According to the Environmental Protection Agency, infants up to age two are, on average, 10 times more vulnerable to carcinogenic chemicals than adults.  In fact, children may accumulate up to 50 percent of their lifetime cancer risk by their second birthday.  Considering these sobering statistics, Dorel believes it is critical to pamper baby with only the best nature has to offer.  With the Naturals by Safety 1st baby care collection, parents can feel confident that they are using safe, pure ingredients to clean and care for their children.

"Babies and young children have specific needs as they grow and develop – they are not simply little adults," commented Dr. Shelly Flais, MD, pediatrician and author of Raising Twins, from Pregnancy to Preschool.  "As the scientific community continues to learn more about the long-term safety profile of skin care products, parents should carefully select baby care products with a safe ingredient list that naturally and effectively soothes and cleans tender skin."

The five products in the Naturals by Safety 1st baby care collection include:

• Shampoo & Body Wash
• Daily Moisture Lotion
• Intensive Moisture Cream
• Diaper Rash Cream
• Bubble Bath

The five products in the Naturals by Safety 1st baby care collection are available for purchase at Babies "R" Us stores nationwide and online at babiesrus.com.  All products in the collection will retail for the affordable price of $5.99.  To learn more, please visit www.safety1st.com/naturals.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company.  Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products.  Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.  Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported.   Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide.  

SOURCE Dorel Juvenile Group, Inc.