NEW YORK, April 13, 2016 /PRNewswire/ -- Doremus has been named the lead marketing agency for the Singapore Economic Development Board (EDB) in North America, helping promote Singapore as the premier business location for U.S.-based companies.
Doremus, in partnership with Ketchum, was selected based on its rigorous strategic process, creative thinking, and a fresh, data-driven approach to engaging highly sought after C-level executives across industries. Doremus has been awarded a three-year contract beginning April 1, 2016, with the option to extend by an additional two years. Global marketing consultancy R3 Worldwide led the process, a rigorous and collaborative review from start to finish.
"Singapore has been on an incredible journey over the last 50 years. There are few countries with such a great story to tell and at the forefront of innovation in commerce today. Simply put, who wouldn't want to help build Singapore's brand in partnership with our colleagues from Ketchum and the talented team at EDB," said Matt Broom, Managing Director, Doremus New York.
Myrna Poon, Executive Director Marketing & Communications, Singapore EDB added, "In Doremus, we found both the capabilities and the cultural fit. Using data and insights, they inspired us with a creative approach to engaging the C-level audience."
About the Singapore EDB
The Singapore Economic Development Board (EDB) is the lead government agency for planning and executing strategies to enhance Singapore's position as a global business centre. EDB dreams, designs and delivers solutions that create value for investors and companies in Singapore. Our mission is to create for Singapore, sustainable economic growth with vibrant business and good job opportunities.
R3 Worldwide is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. R3 works with nine of the world's top twenty marketers including Coca-Cola, Unilever, AbInBev, MasterCard, GM, Johnson & Johnson and Kimberly Clark. For more information, visit www.rthree.com
Doremus is a full-service, global B2B specialist marketing company, delivering state-of-the-art capabilities in advertising, content marketing, social, digital, experiential and media planning and buying to advance business outcomes. Unlike others that focus exclusively on the marketing of the brand, we focus on the Business of the Brand®, a business-first, customer-centric and data-driven approach to uncovering unique insights into B2B audiences and their community ecosystems. Doremus is part of the DAS Group of Companies.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 17 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum; Doremus