Doritos To Drop "HeatWave" On Duluth, Minnesota - City With One Of The Chilliest Memorial Day Temperatures
Event Celebrates New Doritos Limited-Edition "HeatWave" Chips that Take Bold Flavor to a Burst of Heat in Just One Bite
May 30, 2017, 12:15 ET
PLANO, Texas, May 30, 2017 /PRNewswire/ -- Nothing says summer like a good heat wave. Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is enabling the most adventurous snack lovers to kick it up a notch in summer 2017. Doritos HeatWave is the first Doritos snack to offer two unique, bold flavor sensations — sweet and smoky and then — bam! — an explosion of fiery heat to surprise and charge the senses. Available in BBQ and Chipotle Cream flavors, the chip's transition from bold flavor to a burst of heat makes for an intense summer snacking experience.
"With summer on the horizon, people are getting the coolers out, dusting off their grills and pulling off pool covers. But, Duluth's holiday weekend plans were dampened by cold weather," said Ryan Matiyow, senior director of marketing, Frito-Lay North America. "To warm things up, tomorrow we will literally drop Doritos HeatWave chips on Duluth, a city in need of some heat."
Not Your Meteorologist's "HeatWave"
Tomorrow, Doritos will drop a "HeatWave" on Duluth, Minnesota, a U.S. city that recorded one of the coldest Memorial Day temperatures at 55 degrees — helping to bring a little heat to those who need it most. With the help of two Doritos helicopters and a professional aerial stuntman, Doritos will chopper in hundreds of bags of the new product with its "delivery man" performing the boldest aerial stunts imaginable. Local fans can witness the "HeatWave" tomorrow at 12 p.m. CDT in Bayfront Festival Park on the shores of Lake Superior. Visit the Doritos Facebook page June 5 to view the "HeatWave Drop."
Doritos HeatWave is available now in 9.25oz bags for a suggested retail price of $4.29 and 3oz bags for a suggested retail price of $1.69 while supplies last. For more information, please visit: http://www.doritosheatwave.com
About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
Follow PepsiCo:
SOURCE Frito-Lay North America
Share this article