Doritos to Unveil 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos Jacked Tortilla Chips

Dozens of Artists to Perform on The JACKED Stage by Doritos, Inside Giant Vending Machine Doubling as Concert Venue and Working Product / Prize Dispenser

Mar 12, 2012, 07:00 ET from Frito-Lay North America

AUSTIN, Texas, March 12, 2012 /PRNewswire/ -- The Doritos brand today announced plans to debut Doritos JACKED tortilla chips – literally the Doritos brand's biggest innovation ever – at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas. The bold new product line will be introduced for the first time inside a giant vending machine – standing at nearly six stories tall – at The Doritos JACKED MAXIM Party on Thursday night, March 15.

Doubling as a concert venue, the vending machine, known as The JACKED Stage by Doritos, will then play host to a number of performances and serve up product samples and prizes to SXSW music festival-goers. Doritos is one of the flagship brands from PepsiCo's Frito-Lay division.

Doritos JACKED is everything fans love about Doritos tortilla chips, only jacked up for a bigger experience. Forty percent bigger in size and thickness, the chip delivers a one-two punch of intense flavors upfront followed by a twist of spice or tanginess that packs the ultimate crunch. Doritos JACKED tortilla chips will be available nationwide the week of March 26, 2012, in two flavor combinations, Enchilada Supreme and Smoky Chipotle BBQ. The product will be available in three sizes: a 2.62 oz. bag for a suggested retail price of $1.09; a 3.375 oz. bag for a suggested retail price of $1.49 and a 10.5 oz. for a suggested retail price of $4.29.

SXSW concert-goers will be among the first to sample the new Doritos JACKED tortilla chips. Attendees can earn larger-than-life Doritos-branded quarters that can be inserted into the giant Doritos JACKED vending machine to redeem product and special prizes. Giant quarters will be placed throughout the city of Austin and can be earned through engaging via social media channels, such as checking in at The JACKED Stage by Doritos via FourSquare, by tweeting with the #DoritosJACKED hashtag and posting an Instagram photo and/or Doritos JACKED status update on Facebook. For more information, visit or

The JACKED Stage by Doritos is an official SXSW music venue and will be open to the public on Friday, March 16 and Saturday, March 17, 2012. It is located at the corner of 5th Street and Red River in the Carmelo's Restaurant parking lot. In addition to being a must-experience interactive destination at SXSW, the giant vending machine will host performances by music's next big talents across genres ranging from hip-hop to rock. Chiddy Bang, Cool Kids, !!! and Gemma Ray are among the many artists performing. For a full list of scheduled performances, visit

About Doritos
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the Doritos brand, visit its website at or on Twitter at or on Facebook at

About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

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SOURCE Frito-Lay North America