NEW YORK, Oct. 10, 2017 /PRNewswire-USNewswire/ -- A timeless hero who saves 14,000 lives in one year alone? The seat belt. Everyone knows strapping in behind the wheel saves lives, but more needs to happen to create a safer generation. Even though Americans these days are six times better at wearing a seat belt since the 80s, teens still have the lowest seat belt usage among any age group.
Since seat belt safety lectures have a tendency to cause eyes to glaze over, DoSomething.org, one of the largest organizations for young people and social change, and Chevrolet, one of the world's largest car brands, are teaming up to rally thousands of young people to buckle up effectively. The Ride & Seek campaign gives young people shareable and intriguing content, not scare tactics, to keep friends safe on the road.
"DoSomething is always challenging itself to find creative ways to approach young people about important subjects in their lives," said Michele Fino, Chief Marketing Officer at DoSomething.org. "We're thrilled to work with Chevrolet to create a fun and inspiring way to empower young people to change their behaviors when it comes to seat belts and safe driving practices."
"We are pleased to work with an organization like DoSomething.org to help spread the message about the importance of seat belt use. It's the number one thing all drivers and passengers, including teens, can do to protect themselves while in a vehicle," said Tricia Morrow, Chevrolet safety engineer.
Young people can lead their friends on a game of "Ride & Seek" by plastering their schools and communities with provocative fill-in-the-blank posters which will lead curious young people through an engaging text-message experience that encourages others to stay safe in the car. Launched on September 15, the goal of the campaign is to rally up as many young people and give them the tools to *literally* save lives.
Model, actress and overall beauty and fashion expert Amanda Steele joined the campaign and recorded a public service announcement to encourage young people across the country to buckle up to help create the safest generation on the road.
iHeartMedia, the leading audio company with the largest reach of any radio or television outlet in America, will support the campaign by airing PSAs voiced by Steele across its radio stations nationwide to encourage listeners to play a game of "Ride & Seek" and stay informed on safe driving practices.
Young people can sign up at DoSomething.org/ride-seek or by texting SEEK to 38383, where they can download and print our fill-in-the-blank flyers to keep curious friends safe in the vehicle. Those who upload a picture of their posters will be entered for the chance to win a $5,000 scholarship.
For more information about Ride & Seek, visit https://www.dosomething.org/ride-seek
To view the PSA, visit: https://youtu.be/ogSIc_iP7e4
DoSomething.org is the largest tech company exclusively for young people and social change. We're activating 5.5 million young people (and counting!) to make positive change, online and off, in every US area code and in over 131 countries. When you join DoSomething.org, you join something bigger than yourself. You team up with the young people who have clothed half of America's youth in homeless shelters. And cleaned up 3.7 million cigarette butts from the streets. And run the largest youth-led sports equipment drive in the world. And more! You've got the power and the passion to make an impact -- we'll help you get it done.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
View original content with multimedia:http://www.prnewswire.com/news-releases/dosomethingorg-and-chevrolet-join-forces-with-beauty--fashion-expert-amanda-steele-for-a-game-of-ride--seek-300534011.html