DoSomething.org And General Motors Launch New Campaign To Encourage Safe Driving Through Mental Health Awareness
DoSomething.org's "Road to Self-Care" campaign highlights the connection between mental health and speeding and empowers young people to practice self-care before taking to the road this summer.
NEW YORK, July 26, 2021 /PRNewswire/ -- Young people are taking to the road this summer to reunite with friends and family, with many opting to travel via car rather than public transportation to practice social distancing. To help young people safely enjoy their summer travel, DoSomething.org and General Motors have launched the "Road to Self-Care" campaign, which aims to spread awareness about the inextricable link between mental health and driving safety.
Motor vehicle crashes are one of the leading causes of death among young people, and since 2015, 43% of teen driver and passenger fatalities involved speeding. However, young people have the power to change these statistics. Studies show that adolescents experiencing psychological distress, like anxiety and depression, report taking more risks on the road, including speeding. By practicing self-care, taking steps to improve mental wellbeing, and encouraging friends to do the same, young people can reduce these statistics and keep loved ones safe on the road this summer.
"We are excited to deepen our partnership with General Motors through this campaign to help young people understand how their mental health impacts driving safety," said DeNora Getachew, CEO at DoSomething.org. "With more youth on the road using their cars as the safest mode of transportation during a pandemic, we have to educate young people about how to avoid unsafe driving practices and activate them to address their mental health before getting on the road."
"Road to Self-Care" arms young people and their friends with the tools they need to implement specific, simple self-care practices before getting behind the wheel. The program is organized around a three-step call to action: (1) print or create a checklist of calming self-care practices that can be completed from a parked vehicle, (2) share the list with a friend to keep in their vehicle, (3) share DoSomething.org's mental health and safety guide.
After sharing the Road to Self-Care checklist with a friend digitally, each participant ages 13-25 can upload proof in the form of a screenshot to be entered for a chance to win a $2,000 scholarship. Three scholarships will be awarded before September 19, 2021. Additional details on DoSomething.org's scholarships can be found here.
"General Motors is working toward a future with zero crashes, and we are excited to collaborate with DoSomething.org to help reach Gen Z with 'Road to Self-Care'," said Hal Garling, Assistant Manager, GM Corporate Giving. "The awareness and practice of safe road behaviors can help bring us closer to that goal."
Young people can sign up for "Road to Self-Care" by visiting: https://www.dosomething.org/us/campaigns/road-to-self-care
About DoSomething.org
DoSomething.org is the largest organization exclusively for young people and social change. We're activating 5 million young people (and counting!) to make positive change, online and off, in every US area code and in over 131 countries. When you join DoSomething.org, you join something bigger than yourself.
About General Motors
General Motors (NYSE: GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.
SOURCE DoSomething.org
Share this article