Hires Mashable COO

Adam Hirsch to Become Chief Digital Officer of Fast-Growing Teen Org

(Warning: this press release contains several Star Wars references…)

Jan 19, 2012, 12:00 ET from

NEW YORK, Jan. 19, 2012 /PRNewswire/ -- The nation's largest organization for teenagers and social change has convinced a tech leader to join the force.  Adam Hirsch, COO of Mashable and one of their early employees, will become's Chief Digital Officer effective February 7.  Hirsch will oversee all member engagement including social media, product development, and mobile. experienced explosive growth in 2011, doubling both staff and web traffic while more than doubling revenue. More importantly, the organization is planning to increase the number of campaigns for 2012 from 16 to 28. Tech giants including, Omidyar Network, The Knight Foundation, and Reid Hoffman have all invested in the organization's growth recently, with Hoffman and Todor Tashev of Omidyar taking board seats.  Hirsch is being brought in to help harness this growth.

"Having Adam leave a terrific job and growing company to come here is amazing -- not just for, but for the entire sector," said CEO and Chief Old Person, Nancy Lublin. "I hope more smart, talented, ambitious people consider a Jedi future with us."

Hirsch is no stranger to massive growth. During his tenure at Mashable, it grew from four to 50+ employees, web traffic soared 20x, and the first sales, marketing, community, events and business development teams were established.  Mashable is now the largest independent news site dedicated to covering digital culture, technology and social media. While at Mashable, in partnership with the 92nd St Y and the United Nations Foundation, Hirsch created and produced the Social Good Summit, which is now an annual "must" on the calendars of the world's biggest names in social change.

A graduate of Cornell University (he joins two other Cornell grads at Do Something) and proud owner of a dog he taught to high five, Hirsch will continue to serve as an advisor to Mashable. Ms. Lublin plans to hand him a blue light saber on his first day.

We love teens. They are creative, active, wired... and frustrated that our world is so messed up. harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn't require money, an adult, or a car. With a goal of 5 million active members by 2015, is one of the largest organizations in the US for teens and social change. Join us at