Dossier™ Announces Retail Expansion with National Distribution at Target

Dossier's signature scents will be available at Target stores nationwide and on Target.com beginning this September

NEW YORK, Sept. 9, 2025 /PRNewswire/ -- Dossier, the perfume house for the next generation, is now at Target, one of the U.S.'s largest shopping destinations. Select bestsellers and exclusive new launches across the brand's Impressions and Originals Collections are available to shop at participating Target stores nationwide and online at Target.com.

"Dossier is thrilled to enter Target doors," says Sergio Tache, Founder and CEO of Dossier.
"Target has long been a go-to destination for beauty shoppers, and we're excited to bring our perfumes to its beauty aisles. While we've been wildly successful online, customers have asked for more physical locations to experience our scents in person. Now, loyal Dossier customers can find our best-sellers at Target, and new customers can discover our wide assortment of scents while shopping for their favorite beauty products."

Along with Dossier's bestselling Impressions (designer-inspired perfumes), Target will be the exclusive wholesale retail partner to carry It Factor, the recently launched and rising bestseller from the Dossier Originals line, for two months, through November 2025. Crafted to bottle and embody any wearer's je ne sais quoi, It Factor is the first Dossier campaign to feature influencers as the faces of the campaign. Musician Landon Barker and social media superstar Kennedy Eurich were among the faces chosen to represent It Factor as they are rewriting the rules of style, self-expression, beauty, and the digital space for all.

Dossier will be featured in-store via Target end caps and feature displays through February 2026, after which time Dossier will transition into Target's regular inline beauty fixtures. Select holiday assortments, including Dossier's Holiday Advent Calendar, will hit shelves in October/early November ahead of the gifting season.

For more information, visit Dossier.co and follow Dossier on Instagram @dossierperfumes for retail updates.

About Dossier:
Dossier is the perfume house for the next generation. All products are crafted in Grasse, France, using the same craftsmanship standards as traditional French luxury houses. Dossier has also invested in its Creative Lab, an international and multi-channel hub to develop fragrances crafted solely from premium-quality, clean & non-toxic ingredients. Dossier carries three luxury collections: Dossier Originals (exclusive in-house scents), Dossier Impressions (designer-inspired perfumes), and Dossier Home (designer-inspired candles and room diffusers).

SOURCE Dossier