dough, Inc. Launches Groundbreaking Financial Programming

The fastest growing online financial network harnesses new talent to reach audience of Millennial investors underserved by traditional financial media

May 18, 2015, 12:31 ET from dough, Inc.

CHICAGO, May 18, 2015 /PRNewswire/ -- dough, Inc., through its online financial network tastytrade, announced today the launch of a new program on the tastytrade network "Step Up to Options" with Hollywood actress Rachel Fox.  With this and several new shows, tastytrade, already the fastest growing online financial network, positions itself as the first choice of the key 18 to 34 year old demographic for investment know-how and engagement.  

"Step Up to Options" will follow 18-year-old film and television actress Rachel Fox as she charts her self-directed financial future with new techniques for trading and investing.  From picking stocks and asset allocation to enhancing returns with options and developing market awareness, Rachel builds skills that will be valuable her whole life.  "Step up to Options" features four chapters broken down into over 20 investment topics that focus on practical financial skills and presented in a fast-paced and easily consumable format.

"We recognize that Millennials need to get more involved with investing, but they're looking for different, non-conflicted resources to help them make smart financial decisions," said Kristi Ross, co-CEO and President of dough, Inc. "As an 18 year old self-taught trader who comes from the entertainment industry and has a wide following on social networks, Rachel brings a uniquely engaging perspective to people just getting started in investing. We're excited to work with Rachel and had a lot of fun developing a show around her."

Prior to joining tastytrade, Fox launched an online show and financial blog and  has been named a top woman in finance to follow on Twitter, and has been featured on Business Insider, Yahoo! Finance, and Daily Finance. In addition to our series "Step Up to Options," Fox will share her trading journey and participate in additional programming on tastytrade and dough.com.

"As tastytrade grows, we continue to challenge our viewers – and ourselves – to take new approaches and have fun while doing it," said Sosnoff. "With the new series with Rachel along with the eight hours of live programming tastytrade does daily, we are engaging viewers of with a variety of perspectives that each person, young or old, novice or veteran, can synthesize into his or her own investment style."

To watch the latest episodes of "Step Up to Options," and to follow Fox's journey through trading, visit www.dough.com or  www.tastytrade.com

About dough, Inc.
dough, Inc. includes tastytrade, the fastest growing online financial network, and dough, a highly visual trading platform that makes investing interactive, educational and mobile. tastytrade officially launched in August 2011 and currently produces over eight hours of original, live programming every weekday, with over 40 shows. All tastytrade content is free and accessible through video on-demand 24/7. dough.com launched in January 2014 and is the first mobile and online platform to make trading and investing visual. tastytrade and dough.com were designed to appeal to various investment levels, from beginner to active, all with a mission to increase financial literacy around investing. All tastytrade shows are distributed through www.tastytrade.com , www.dough.com, iTunes, Apple TV, Apple Radio, Roku, Amazon Fire TV, trading platforms, YouTube, and through the #1 financial grossing app in iTunes, Bob the Trader. tastytrade and dough have been awarded the Chicago Innovation Award in 2013 and 2014, and was honored by Best in Biz as a Most Innovative Company in 2013 and a Most Innovative Consumer Product in 2014.

SOURCE dough, Inc.



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