ENGLEWOOD CLIFFS, N.J., Aug. 28, 2015 /PRNewswire/ -- Men who coach youth and high school sports have the ability to shape the next generation by showing care and offering guidance and support on and off the field. However, what may go unnoticed is the positive effect coaching has on the coaches themselves. New Dove Men+Care Deodorant research shows that 9 in 10 coaches today believe coaching enriches their lives1, which is why the global men's grooming brand is partnering with the College Football Hall of Fame to celebrate the most caring youth football coaches across the country, and the impact their actions have on communities, athletes, and themselves.
The second annual installment of this Dove Men+Care Deodorant campaign launches just in time for the start of football season, and will champion real men for their efforts on and off the field. The brand will identify opportunities to showcase how men who coach are enriched by the opportunities to mentor and support those around them, and by acting as positive role models in their communities. These include the return of the "Caring Coach of the Year" award – which will honor four deserving youth football coaches across the United States – and a season-long partnership with head college football coach, Bob Stoops. Stoops, who has been a head coach for 17 years and has received multiple "coach of the year" awards, will share firsthand experiences of the ways in which coaching has made him feel happier, more confident and stronger over the last three decades. He will also play an integral role in selecting the "Caring Coach of the Year" award recipients and will assist Dove Men+Care Deodorant in the development of an upcoming free, coach-sourced curriculum designed to help coaches shape the next generation of leaders.
"Coaching has enabled me to not only show my players how to become better people off the field, but also to value myself more as a leader in my community and as a support system for those around me," said Stoops. "I am glad to be working with Dove Men+Care Deodorant to acknowledge other coaches like me and to provide them with the tools they need to be the best coaches they can be."
"CARING COACH" YEAR 2
Dove Men+Care Deodorant will continue its partnership with the College Football Hall of Fame to honor the coaches who encourage their teams and guide them on and off the field throughout the entire football season and beyond. Starting today, the brand and the Hall will open the submission window for the next "Caring Coach of the Year" award, encouraging fans to share the stories of the ways in which their local youth football coaches have made a difference in their lives and in their communities. Ultimately, the four coaches who most strongly display passion, determination, respect, support and encouragement will receive this award.
In 2014, 827 coaches were nominated for the award, and the four winners have collectively touched the lives of more than 30,000 athletes, and counting. Once again, this year's winners and their nominators will receive a trip to Atlanta, Georgia, where the coaches will be honored by the College Football Hall of Fame. The winning coaches will also receive funding to continue to cultivate their local football programs. Submissions can be made via Twitter and Facebook by using the #CaringCoachAward or by visiting Dovemencare.com/caringcoach.
"Dove Men+Care Deodorant is committed to showing how men's caring roles impact themselves and others—coaches are integral to the development of today's youth beyond the sports setting, and our brand wanted to celebrate that for a second year," said Matthew McCarthy, Senior Director of Deodorants/Antiperspirants, Unilever. "75 percent of coaches feel they are able to teach and instill 'off the field' lessons to their teams2, and we are proud to honor four men for their accomplishments this year in a truly unique way with the College Football Hall of Fame."
On Saturday, August 29, Dove Men+Care Deodorant will kick off the "Caring Coach" campaign at the College Football Hall of Fame attraction in Atlanta. The partners will host a football clinic with Kids & Pros – a national organization that provides skill and sportsmanship training to children throughout the country – with the help of former professional and collegiate stars, highlighting the ways in which weaving character lessons into a typical practice enables coaches to make the most of each opportunity with their athletes.
About Dove Men+Care US
Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, antiperspirant/deodorants, and hair care and styling. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever's global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
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To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
About The College Football Hall of Fame
The College Football Hall of Fame is a 94,256-square-foot attraction located in the heart of Atlanta's sports, entertainment and tourism district which provides visitors with a highly immersive, interactive and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation launched the Hall of Fame in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game's greatest players and coaches as positive role models for future generations. For more information or to purchase tickets, please visit www.cfbhall.com.
About Bob Stoops
Bob Stoops has been coaching at the collegiate level since 1983. Stoops has spent the past 16 years as a head coach, compiling a record 168-44, including an 8-8 Bowl Game record. Over his 20+ year coaching career, Stoops has earned numerous awards and accolades. Born in Youngstown, Ohio, Stoops resides in Norman, Oklahoma with his wife and three children.
1 Dove Men+Care Coaches Study (2015)
2 Dove Men+Care Coaches Study (2015)
Will Ober / Edelman
SOURCE Dove Men+Care Deodorant; Unilever