Dow Corning Solar Solutions Launches Virtual Trade Show

New web-based experience allows visitors to explore from the comfort of their home or office

MIDLAND, Mich., April 11, 2011 /PRNewswire-USNewswire/ -- With the number of renewable energy-related trade shows constantly growing, no company can possibly attend them all. In response, Dow Corning's Solar Solutions team has unveiled a new Virtual Trade Show for the convenience of current and potential customers.

The booth features three virtual kiosks filled with videos and downloadable literature, with each kiosk highlighting a particular area of solar innovation:

• Encapsulant solutions
• Potting and protection solutions
• Frame and rail solutions

A "Welcome" kiosk with a video welcome message and downloadable technical papers also is included, as are several panels that offer videos, contact information and other informative content when clicked by visitors.

"This is a modern extension of the traditional trade show experience, and we are excited about offering this new time- and money-saving option to our current and prospective customers," said Cindy Esler, global marketing communications leader for Dow Corning Solar Solutions. "We think this tool will enhance Dow Corning's reputation as a provider of solutions for the solar industry by expanding our reach beyond traditional methods."

To access the Solar Solutions Virtual Trade Show, visit dowcorning.com/solarvirtualtradeshow.

About Dow Corning

Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services through the Dow Corning® and XIAMETER® brands. Dow Corning is a joint venture equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States.

SOURCE Dow Corning