Dow Jones Delivers Tools and Thought Leadership Programs to PRSA

Public Relations Society of America taps Dow Jones expertise and services

Jun 28, 2010, 09:00 ET from Dow Jones & Company

NEW YORK, June 28 /PRNewswire/ -- Dow Jones has entered into an agreement with the Public Relations Society of America (PRSA) to provide products and services in support of PRSA's public relations efforts and to deliver high-level thought leadership programming to the organization's 32,000 professional and student members nationwide over the next year.

"Dow Jones's public relations tools are helping us pinpoint the right media targets for our outreach and easily share breaking news with our members," said PRSA President and COO William M. Murray, CAE. "And while its tools have helped us expand our own public relations capabilities, the company's featured speakers at our International Conferences and contributions to our publications have enabled us to broaden the knowledge base of our members and the broader public relations community, especially in the areas of media measurement and social media."

PRSA's public relations department is using Dow Jones solutions to conduct research, evaluate news coverage, find and connect with journalists and bloggers, and stay apprised of current industry news. These tools include Dow Jones Insight, a powerful media analytics and measurement tool, and Dow Jones Media Relations Manager, a media database and contact management tool that taps into Factiva.com's global content collection of more than 28,000 business sources. PRSA is now able to monitor and analyze reputation, as well as identify the media influencers and industry issues that may present risks or opportunities for its brand.

"Dow Jones is committed to developing new and innovative solutions that help public relations professionals be more productive while saving time," said Martin Murtland, vice president, Dow Jones PR & Corporate Communications Solutions. "We offer a range of tools tailored specifically for communications teams, and we look forward to continuing our collaboration with PRSA to bring more value to the industry."

For more information about Dow Jones and its products, visit www.dowjones.com. For more information about the Public Relations Society of America, visit www.prsa.org.

About Dow Jones

Dow Jones & Company (www.dowjones.com) is a News Corporation company (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com) and a leading provider of global news and business information. Its principal products include The Wall Street Journal, Dow Jones Newswires, Dow Jones Factiva, Barron's and MarketWatch. Through its Local Media Group, Dow Jones operates community-based newspapers and Web sites. Dow Jones also provides news content to television and radio stations.

About Public Relations Society of America

With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communication, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.

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