Down with Deep Dish: SRW.agency Leads Chicago's Food 2.0 Brands to National Success

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Mar 08, 2017, 07:35 ET

CHICAGO, March 8, 2017 /PRNewswire/ -- A sign reading "Paleo AF" hangs on the walls at SRW.agency, a reminder of a recent millennial-focused creative execution, and an indicator that this ragtag bunch of hooligans is taking no prisoners, nor apologizing for its radical methods to help natural brands scale nationally.

SRW's team of writers, producers, analysts and go-getters prove there may indeed be a new way of doing business in the ad world. And like any good hipsters, they have impeccable taste in vinyl.

SRW co-founders Brian Rolling and Kate Weidner lead their crew (Art Director Lauren Hayes, Producer Julie Brown, and Lead Analyst Esosa Ogbomo) in a team meeting, and product tasting, at the company's Fulton Market offices.

Comprised of quantitative analysts, journalists, filmmakers, artists, and an aging attorney, SRW.agency, has--in less than a year--emerged as the lead marketing agency for national health and wellness partners including Chicago-based Simple Mills, PRE brands, and KitchFix, plus the Bay-Area's fast-growing Kite Hill.

"SRW didn't just have an impact on our brand, they transformed our online presence," said Simple Mills Vice President of Marketing, Michelle Lorge. "They are a true extension of our marketing team and a partner in everything from social posts to big-picture planning."

"Our amazing math geeks scour data to understand the natural foods consumer and their behaviors online," said co-founder Charlie Stone, from the uber-hip couches of the Fulton Market WeWork. "We then create helpful content that inspires people to join our brand communities, where the consumers build an affinity for the brands - then become customers at an exponential rate."

Need proof? Look no further than ever-expanding in-store distribution and skyrocketing sales for SRW partners like Kite Hill and Simple Mills - some of the agency's first clients, whose relationships have each renewed and grown from their earliest stages.

"Our work isn't just about making memes and crafting the perfect Instagram captions," added co-founder Kate Weidner. "Sure, we're making content, not curing diseases - but I believe that through our partners, we're promoting consumers' long-term health, every day. And that's work that matters."

"With our help, Chicago is emerging as the epicenter of brands dedicated to better living," mentioned co-founder Brian Rolling. "To that end, we've narrowed our focus on helping these brands succeed, and you won't see us slinging Skittles or Deep Dish pizza anytime soon."

This week, SRW.agency will be hosting several informative, educational events in Anaheim, CA, at Natural Foods Expo West, the world's largest natural, organic and healthy products trade show. For more information, contact, Kate Weidner, 937-305-4096, [email protected].

SOURCE SRW.agency