Dozens of National Merchants Join the edo Interactive Network Leveraging Their Preward(R) Platform

Momentum Builds As Major Consumer Electronics, Apparel Retailers, and Quick Service Restaurants Embrace Creative Couponing

Jan 20, 2010, 08:00 ET from edo Interactive, Inc.

NASHVILLE, Tenn. and SAN FRANCISCO, Jan. 20 /PRNewswire/ -- Today, edo Interactive, a pioneer in digital and mobile advertising, announced that dozens of new merchants have implemented edo Interactive's patent pending Preward Platform to deliver coupons on customer's targeted payment cards while guaranteeing a return on advertising investment. The merchants range from national athletic apparel and lifestyle apparel chains to consumer electronics retailers and quick service restaurants.

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"These new partners show the great momentum edo Interactive has going into the new year. With so many coupons and discounts being offered to consumers today, retailers are looking for measurable ways to reach targeted customers and drive purchasing behavior," said Ed Braswell, Founder and CEO of edo Interactive. "The edo Preward Platform allows retailers the ability to reach targeted customers and evaluate tailored campaigns, in real time, to ensure they receive measurable results. These brands recognize the need for behavioral marketing tools and are excited to use the edo Preward Platform for new customer acquisitions, targeting specific shopper demographics, and motivating repeat customers."

The edo Preward Platform enables businesses to load funds in the form of Prewards - digital coupons - directly onto the payment cards of demographical targeted consumers. Consumers are then notified by text or email, depending on pre-selected preferences, that they have been given a Preward. Online reporting tools provide a detailed analysis of the campaign's results in real time. Advertisers pay only for redemption so there is a clear, measurable return on investment for every advertising dollar spent.

Prewards offer several advantages over traditional coupons by being the "green" coupon that eliminates all production, printing and shipping costs associated with traditional incentive offers. edo Preward Platform campaigns can be created and implemented in a matter of hours. With the pay-per-redemption model and real-time redemption tracking, Prewards also help marketers react quickly to changing business conditions and increase their marketing ROI. Utilizing Prewards as a marketing medium, marketers employ a superior advertising solution to engage their customers and spur purchase activity. Prewards create an easy and mobile way for consumers to receive and redeem coupons from brands they know, like and trust.

About edo Interactive, Inc.

Founded in 2007, edo Interactive is a leader in digital and mobile advertising solutions, connecting leading brands with consumers.  edo Interactive's Preward Platform leverages pre-existing payment networks to help brands control their discount programs and deliver targeted and relevant promotions. For more information, please visit www.edointeractive.com.

SOURCE edo Interactive, Inc.



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