DP+ (Duffey Petrosky) Launches New Brand Campaign for McLaren Health Care

The new campaign and theme, "Doing What's Best," communicates the breadth and depth of McLaren's talent, expertise and statewide system resources in multiple media channels, including broadcast (TV/:60 and :30/radio), digital (online advertising, streaming audio/video), and out-of-home (billboards) near all the system's 13 hospitals.

"We are one of Michigan's fastest-growing health systems," said Kevin Tompkins, McLaren Health Care senior vice president of marketing and planning. "The organization embraced the idea of a singular, powerful brand vision uniting all our individual hospitals and health care centers because it conveys our unwavering commitment to our patients, the breadth of our health care providers and the excellent services we offer throughout the state. The campaign is designed to give each hospital the opportunity to use our singular brand vision as a basis for communicating their own unique offerings."

DP+ was named agency of record for McLaren Health Care on October 1, 2017 after an initial engagement with McLaren-owned Karmanos Cancer Institute, for which the agency created a new campaign in spring 2017, and subsequently for McLaren Flint, also in 2017.

"We are pleased to support McLaren as one of Michigan's largest health systems," said Mark Petrosky, DP+ chief executive officer. "Our successful work, initially for Karmanos, then for McLaren Flint, led to the kind of important and powerful work seen in the "Doing What's Best" campaign. We couldn't be prouder of our work for McLaren and the relationships we've built throughout their system."

About DP+
DP+, the Agency of Change, is an award-winning, Michigan-based, full-service marketing communications agency. We are one of the fastest-growing independent agencies in the Midwest. We've assembled a consultative, collaborative, hands-on leadership team with national and international experience. Our sole purpose is ideating smarter solutions that drive more productive customer engagements while delivering greater efficiency and effectiveness for deeper client value. The agency was consecutively listed on Inc. magazine's 5000 Fastest-Growing Companies in America from 2009–2016. The agency was also named one of Detroit Free Press' Top Workplaces from 2009–2016. For more information, visit dpplus.com.

About McLaren 
McLaren Health Care, headquartered in Grand Blanc, Michigan, is a fully integrated health network committed to quality evidence-based patient care and cost efficiency. The McLaren system includes 13 hospitals, ambulatory surgery centers, imaging centers, an employed primary care physician network, commercial and Medicaid HMOs covering more than 630,000 lives, home health and hospice providers, retail medical equipment showrooms, pharmacy services and a wholly owned medical malpractice insurance company. McLaren operates Michigan's largest network of cancer centers and providers, anchored by the Barbara Ann Karmanos Cancer Institute, one of only 49 National Cancer Institute-designated comprehensive centers in the U.S. McLaren has 26,000 employees and more than 52,500 network providers. Its operations are housed in more than 350 facilities serving the entire Lower Peninsula of the state of Michigan along with a portion of the Upper Peninsula. For more information, visit mclaren.org.

SOURCE DP+

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