DQE Signs French Apparel Licensing Deal

HYDERABAD, India, February 17, 2011 /PRNewswire-FirstCall/ -- DQE, the global entertainment production and distribution company, today announces it has signed a licensing agreement with TV Mania GmbH through DQE's merchandising agents in France, TF1 Enterprises.

Under the terms of the agreement, TV Mania will have the right to manufacture and distribute Jungle Book apparels and accessories for babies, kids and teenagers over a two year period. DQE will receive a royalty on sales generated from this agreement which is estimated to be circa EUR1 million over a 2 year period, in addition to a minimum guaranteed amount.

Products to be manufactured include t-shirts, jackets, jogging suits, swimwear, fleece pullovers, shirts, socks, and a host of other garments. TV Mania has the rights for retailing in France & Benelux.

Tapaas Chakravarti, Chairman & CEO of DQE Group, commented:

"TV Mania is one of the strongest players for apparel merchandise in Europe. The Jungle Book has started to air successfully in various territories such as France, UK and Australia and with a steadily increasing fan base, this collaboration is going to be strategically very important for us as we seek to further monetise this classical property.

"We are delighted to associate with TV Mania and hope to continue to work together on various other properties as well."

Monika Albers - Licensing Manager Europe TV Mania GmbH - added:

"TV Mania is delighted to work on such a classic property and with the innovative twist of DQ Entertainment it will for sure be a success!"

About TV Mania

TV Mania is a leading European manufacturer and distributor of branded and licensed merchandise, including apparel for children, teens and adults, homeware, accessories and swimwear. The company is a supplier to many of Europe's leading chain stores, department stores, mail order houses and hyper markets, and boasts more than 7,500 retail spaces in some of the major stores in Europe. They represent many popular properties & brands like Hello Kitty, Disney Classic - Mickey, Winnie The Pooh, Le Petit Prince, Monsters vs Aliens, Indiana Jones, Disney Cars, SpongeBob, Bob the Builder, WWE, Spider-Sense Spider-Man,Ben10 Alien Force, Gormiti, Pokemon, Star Wars, Barbie, The Princess and The Frog, Disney Classic - Minnie, Strawberry Shortcake, Hannah Montana, High School Musical, Ghost Busters, Coca Cola, Pink Panther, Lee Cooper among various others.

About DQE

DQE is one of the leading producers of animation, visual effects, game art and entertainment content for the global media and entertainment industry with a workforce of over 3500 permanent employees and a global client-partner base of over 90 producers, distributors, broadcasters and licensors including Walt Disney Television Animation, Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American Greetings, NBC-Universal, BBC Group, M6/ France TV/ TF-1 Broadcasting groups from France, ZDF Germany and many more world-wide.

DQE has produced/co-produced and distributed iconic brands such as Iron Man (3D animated TV series, now in season 2), Twisted Whiskers, Mikido, Casper, Pinky & Perky, second season of Large Family, three seasons of Mickey Mouse Clubhouse, and is now producing properties like Little Prince, Little Nicolas and Charlie Chaplin. DQE has a library of over 450 hours of international programs for distribution. DQE has also developed and produced 'The Jungle Book' as a 52 episode animated series and a 60 minute TV feature, Toomai - The Elephant Boy which is a live action TV series as well as Indian IPs which are in production, like Mysteries of Feluda, and Omkar. DQE's production facilities are based in Hyderabad, Mumbai and Kolkata and it has international sales representatives in Los Angeles, Paris and London.

    For further information:

    DQ Entertainment International        Tel: +91-40-2355-3726/27

    Sumedha Saraogi
    [email protected]

    P R Vishnu
    [email protected]

SOURCE DQ Entertainment International (DQE)