Dr. Bronner's "ALL-ONE Ark" Summer Foam Tour

News provided by

May 23, 2011, 03:02 ET

Tens of Thousands Will Be Blasted and Bathed

SAN DIEGO, May 23, 2011 /PRNewswire-USNewswire/ -- Dr. Bronner's Magic Soaps, the top selling brand of natural soap embarks this week on one of the more imaginative edutainment tours ever attempted. With a giant bathtub, a psychedelic fire truck, and their legendary fair trade organic soap, Dr. Bronner's is planning to bathe tens of thousands of festival-goers up and down the West Coast with what David Bronner, President of the 63-year-old brand calls an "Interblastive Foam Experience."

Participants lucky enough to stumble upon Dr. Bronner's ALL-ONE Ark at their favorite summer music festival will be treated to a spa experience in which they can blast foam on themselves and their friends made out of Dr. Bronner's fair trade and organic soap. Way more fun than your standard camp shower, the ALL-ONE Ark is ecologically friendly to boot because the foam blast uses only a fraction of the water compared to a normal shower. Also Dr. Bronner's Magic Soap means no funky chemicals on your skin or in the environment.

Speaking about the origins of this fantastic foam venture, David Bronner enthuses: "My grandfather Emanuel Bronner created the liquid soap that people love today, but what is less well-known, is that my father Jim Bronner invented the leading Class-A firefighting foam used by firefighters in structure and forest fires across the country. The ALL-ONE Ark Interblastive Foam Experience brings together my grandfather and father's visions and allows us to share the joy of foam with thousands of people." Videos, pics and more info about The ALL-ONE Ark can be found online at www.ALLONEArk.com and www.facebook.com/alloneark

The ALL-ONE Ark team intends to use their time interacting with festival participants to educate them on the importance of supporting organic and fair trade agriculture, as well as on the many uses of industrial hemp, a crop that is still illegal to grow in the U.S. Says Bronner. "We are a cause-driven company and we view the ALL-ONE Ark as one more way to promote the causes we care about."

The ALL-ONE Ark tour will be a non-stop adventure through some of the West Coast's hottest summer tickets, including: Lightning In A Bottle, May 27-30; Harmony Festival, June 10-13; Sonic Bloom, June 24-26; High Sierra Music Festival, June 30 to July 3; Wanderlust, July 28-31; Summer Meltdown, August 12-14; and Seattle Hempfest, August 19-21. At most events The ALL-ONE Ark will be joined by the Dr. Bronner's ALL-ONE Kitchen which serves fair trade organic vegan food that blows people's minds, much of it made with Dr. Bronner's newly launched virgin organic coconut oil and plenty of highly nutritious hemp seed.